The Cards and Payments Industry in Argentina: Emerging Trends and Opportunities to 2019

The Cards and Payments Industry in Argentina: Emerging Trends and Opportunities to 2019

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Published on Oct 17, 2015 - 64 pages

Timetric's 'The Cards and Payments Industry in Argentina: Emerging Trends and Opportunities to 2019' report provides top-level market analysis, information and insights into Argentina's cards and payments industry, including:
  • Current and forecast values for each market in Argentina's cards and payments industry, including debit cards, credit and charge cards. It also includes detailed analysis of the prepaid card market.
  • Detailed insights into payment instruments including check payments, credit transfers, direct debits, payment cards and cash transactions. It also includes an overview of the country's key alternative payment instruments.
  • Analysis of various market drivers and regulations governing Argentina's cards and payments industry.
  • Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
  • Comprehensive analysis of consumer attitudes and buying preferences for cards.
  • The competitive landscape of Argentina's cards and payments industry.
Report Highlights
  • The government increased tax on all credit and debit card purchases made abroad from 20% to 35%, in December 2013, with 50% tax on online purchases above US$25 (ARS201.9) from foreign websites. The restriction on online shopping and use of payment cards abroad was an attempt to control a drop in foreign currency reserves, which fell by 29% in 2013 to US$30.9 billion (ARS168.7 billion), a seven-year low. These restrictions are expected to result in slow growth in credit card transactions over the forecast period (2015-2019).
  • The central bank of Argentina, Banco Central de la Republica Argentina (BCRA), in June 2014, imposed a cap of 40% on interest rates for personal loans and credit cards in an effort to increase consumer spending and to restrict lenders from charging high interest from consumers. This move encourages consumer spending, but is anticipated to negatively impact banks' profitability. To compensate for revenue loss, banks are likely to increase fee-based charges and reduce reward programs and other benefits.
  • Argentina, Brazil and Chile are rapidly migrating to Europay, MasterCard, Visa (EMV) technology-enabled payment cards and POS terminals. American Express launched EMV cards in Argentina in June 2014. Initially, the company introduced the cards, with Citibank, for its Black and Platinum customers. However, it is expected to expand this technology to its entire card portfolio, and other banks. The implementation of EMV is expected to help reduce card fraud activity in the country over the forecast period.
Report Scope
  • This report provides a comprehensive analysis of Argentina's cards and payments industry.
  • It provides current values for Argentina's cards and payments industry for 2014, and forecast figures to 2019.
  • It details the different demographic, economic, infrastructural and business drivers affecting Argentina's cards and payments industry.
  • It outlines the current regulatory framework in the industry.
  • It details marketing strategies used by various banks and other institutions.
  • It profiles major banks in Argentina's cards and payments industry.
Reasons to Get this Report
  • Make strategic business decisions, using top-level historic and forecast market data, related to Argentina's cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities in Argentina's cards and payments industry.
  • Assess the competitive dynamics in Argentina's cards and payments industry.
  • Gain insights into marketing strategies used for various card types in Argentina.
  • Gain insights into key regulations governing Argentina's cards and payments industry.


Table of Contents

1 Definitions and Methodology
1.1 Definitions
1.2 Methodology
2 Key Facts and Events
3 Executive Summary
4 Payment Instruments
4.1 Current Payment Environment
4.2 Alternative Payment Instruments
4.2.1 PayPal
4.2.2 Pagofacil
4.2.3 Rapipago
4.2.4 Paysafecard
4.2.5 MercadoPago
5 Regulations in the Cards and Payments Industry
5.1 Regulatory Framework
5.2 Anti-Money Laundering (AML)
5.3 Foreign Direct Investment (FDI) Regulations
6 Analysis of Cards and Payments Industry Drivers
6.1 Demographic Drivers
6.2 Economic Drivers
6.3 Infrastructure Drivers
6.4 Business Drivers
7 Market Segmentation
7.1 Market Segmentation and Targeting
7.1.1 Consumer cards
7.1.2 Commercial cards
8 Payment Cards
8.1 Payment Cards Analysis
8.1.1 Volume and value of payment card transactions by type
8.1.2 Personal vs commercial cards
9 Debit Cards
9.1 Debit Card Market Analysis
9.1.1 Debit card transaction volumes and values by channel
9.1.2 Debit card scheme and issuer shares in terms of transaction value
10 Credit Cards
10.1 Credit Card Market Analysis
10.1.1 Credit card transaction volumes and values by channel
10.1.2 Credit card scheme and issuer shares in terms of transaction value
11 Charge Cards
11.1 Charge Card Market Analysis
11.1.1 Charge card transaction volumes and values by channel
11.1.2 Charge card scheme shares in terms of transaction value
12 Commercial Cards
12.1 Commercial Card Market Analysis
13 Card Issuers
13.1 Banco de Galicia y Buenos Aires
13.2 Banco Santander Rio
13.3 Banco de la Nacion Argentina
13.4 Banco de la Provincia de Buenos Aires
13.5 BBVA Banco Frances
14 Prepaid Cards
14.1 Prepaid Card Market Analysis
15 Merchant Acquiring
15.1 Merchant Acquiring Market Analysis
16 Appendix
16.1 Tables
16.2 Contact Timetric
16.3 About Timetric
16.4 Timetric's Services
16.5 Disclaimer

List of Tables

Table 1: Key Definitions
Table 2: Annual Average Exchange Rate
Table 3: Argentina - Key Facts, 2014
Table 4: Regional Benchmarking of Argentine Payment Cards, 2014
Table 5: Argentina - Mode of Entry of Foreign Banks
Table 6: Argentina - Cards for High-Income Consumers, 2015
Table 7: Argentina - Cards for Travelers, 2015
Table 8: Argentina - Cards for Students and Young Population, 2015
Table 9: Argentina - Cards for Shoppers, 2015
Table 10: Argentina - Commercial Cards Comparison and Key Features, 2015
Table 11: Argentina - Payment Instrument Transaction Values (ARS Billion), 2010-2014
Table 12: Argentina - Payment Instrument Transaction Values (US$ Billion), 2010-2014
Table 13: Argentina - Payment Instrument Transaction Volumes (Million), 2010-2014


Companies Mentioned:

Banco Galicia
Banco Santander Rio
Banco Nacion
Banco Provincia
Banco Frances
Visa
MasterCard
Cabal
Tarjeta Naranja
American Express
Diners Club