Head-Up Display Market - Global Forecast to 2020

Head-Up Display Market - Global Forecast to 2020

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Published on Oct 15, 2015 - 156 pages

Head-Up Display Market by Component (Video Generator, Projector, Software, Combiner and Others), Application (Military & Civil Aviation, and Automotive, Premium/Luxury Cars, Sports Cars, and Mid-Segment Cars), and Geography - Global Forecast to 2020

Head-up display (HUD) projects information for driver assistance on the inner side of the windshield to enable drivers or pilots to view the information while driving the vehicle or aircraft. HUDs were initially used in military aircraft to display information during take-off and landing performance of the aircraft, and to improve safety by providing low risk and flight control. This was later implemented in commercial aircraft as well, and is an emerging trend in the automotive sector. HUD has more navigation detail than other portable display systems, showing turn indicators, distance to the next turn, current speed and speed limit, and estimated time of arrival. This report studies the market on the basis of components, applications, and geographic regions. The applications in the automotive sector are expected to drive the market during the forecast period. HUDs are used as a secondary information display in cars. A wide range of HUDs is available in the market such as from a single color to four colors display. On the basis of components, this report is segmented into video generator, projector, combiner, and others.

The report profiles the companies active in the head-up display market. It provides the competitive landscape of key players along with their major growth strategies. The report also focuses on giving a detailed view of the complete head-up display market with regard to different applications as well as geographic regions. The market for head-up display has growing applications in the automotive and aviation sector. This head-up display market segmented on the basis of applications is estimated to reach USD 9.02billion by 2020, at a CAGR of 26.23% between 2015 and 2020. Technological advancements are expected to drive this market in the future.

The major players in this market include BAE Systems (U.K.), Continental AG (Germany), Denso Corporation (Japan), Visteon Corporation (U.S.), Nippon Seiki Co., Ltd (Japan), and Yazaki Corporation (Japan). Several new product developments, contracts and agreements, collaborations and expansions have also been discussed in the report. Following are the detailed explanations of each segment.


The report identifies the drivers, restraints, opportunities, and current trends for the head-up display market. Apart from the market segmentation, the report also includes the critical market data and qualitative information along with qualitative analyses, such as the Porter's five force analysis, market breakdown analysis, and value chain analysis.



Table of Contents

TABLE OF CONTENTS

1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED
1.3.2 YEARS CONSIDERED FOR THE STUDY
1.4 CURRENCY
1.5 PACKAGE SIZE
1.6 LIMITATIONS
1.7 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Key data from primary sources
2.1.2.2 Breakdown of primary interviews
2.2 MARKET SIZE ESTIMATION
2.2.1 BOTTOM-UP APPROACH
2.2.2 TOP-DOWN APPROACH
2.3 MARKET BREAKDOWN AND DATA TRANGULATION
2.4 ASSUMPTIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 OPPORTUNITIES IN THE HEAD-UP DISPLAY MARKET
4.2 HEAD-UP DISPLAY MARKET, BY APPLICATION
4.3 HEAD-UP DISPLAY MARKET, BY REGION
4.4 ASIA-PACIFIC RANKED THIRD POSITION IN THE HUD MARKET IN 2014
4.5 GLOBAL HUD MARKET SIZE, BY REGION (2014, 2015, AND 2020)
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET SEGMENTATION
5.3 FEATURES OF HUD PRODUCTS
5.3.1 FIELD OF VIEW
5.3.2 RESOLUTION
5.3.3 BRIGHTNESS
5.3.4 ACCURACY
5.3.5 COMBINER TRANSMITTANCE
5.4 MARKET DYNAMICS
5.4.1 DRIVERS
5.4.1.1 Convenience offered by the combination of satellite navigation technology and HUD system in one unit
5.4.1.2 Increasing demand of HUD for its technologically advanced features
5.4.1.1 Ability of connecting smartphones with head-up display in cars
5.4.2 RESTRAINTS
5.4.2.1 High requirement of luminance, power, and brightness is the major drawback for the HUD market
5.4.2.2 Potentially fatal errors in HUD display symbology
5.4.3 OPPORTUNITIES
5.4.3.1 Screenless display is an emerging technology in the HUD market
5.4.3.2 Augmented reality would drive the HUD market
5.4.3.3 Reduced cost of HUD would create an opportunity in the mid-segment cars application
5.4.4 CHALLENGES
5.4.4.1 Augmented reality glasses and laser-based volumetric display are substitute technologies for HUD
6 INDUSTRY TRENDS
6.1 INTRODUCTION
6.2 VALUE CHAIN ANALYSIS
6.3 PORTER'S ANALYSIS
6.3.1 THREAT OF NEW ENTRANTS
6.3.2 THREAT OF SUBSTITUTES
6.3.3 BARGAINING POWER OF SUPPLIERS
6.3.4 BARGAINING POWER OF BUYERS
6.3.5 INDUSTRY RIVALRY
7 HEAD-UP DISPLAY MARKET, BY TECHNOLOGY
7.1 KEY FINDINGSINTRODUCTION
7.2 CATHODE RAY TUBE (CRT)
7.3 LIGHT-EMITTING DIODE
7.4 OPTICAL WAVEGUIDE
7.5 MICRO ELECTRO MECHANICAL SYSTEM
7.5.1 MICRO-DISPLAY IMAGING
 
8 HEAD-UP DISPLAY MARKET, BY COMPONENT
8.1 INTRODUCTION
8.2 COMPUTER/VIDEO GENERATOR
8.3 PROJECTOR/PROJECTION UNIT
8.3.1 PICO PROJECTOR TECHNOLOGIES
8.3.1.1 Digital light processing (DLP)
8.3.1.2 Liquid crystal on silicon (LCoS)
8.3.1.3 Laser beam steering (LBS)
8.4 DISPLAY PANEL
8.4.1 DIGITAL MICROMIRROR DEVICE (DMD)
8.4.2 LIQUID CRYSTAL DISPLAY TECHNOLOGY (LCD)
8.4.3 LIQUID CRYSTAL ON SILICON TECHNOLOGY (LCOS)
8.4.3.1 Nematics LCoS (NLCoS)
8.4.3.2 Ferroelectric LCoS (FLCoS)
8.5 SOFTWARE
8.6 COMBINER & OTHERS
9 HEAD-UP DISPLAY MARKET, BY APPLICATION
9.1 INTRODUCTION
9.2 AVIATION
9.2.1 MILITARY/DEFENSE AVIATION
9.2.1.1 Aircraft
9.2.1.2 Helicopter
9.2.2 CIVIL AVIATION
9.2.2.1 Civil aircraft
9.2.2.2 Civil helicopter
9.3 AUTOMOTIVE
9.3.1 CARS
9.3.2 LUXURY/PREMIUM CARS
9.3.3 SPORTS CAR
9.3.4 MID-SEGMENT CAR
9.4 OTHERS
9.4.1 HUD-ENABLED GLASS (HUD GLASS)
10 EMERGING TECHNOLOGIES IN HEAD-UP DISPLAY MARKET
10.1 INTRODUCTION
10.2 DEPTH-FUSED 3D HEAD-UP DISPLAY
10.3 LIGHT FIELD DISPLAY
10.4 LASER-BASED VOLUMETRIC DISPLAY
10.5 QUANTUM PHOTONIC IMAGER (QPI)
10.6 AUGMENTED REALITY GLASSES (AR-GLASSES)
10.7 HOLOGRAPHIC OPTICAL ELEMENT (HOE) IN WINDSHIELD