Chinese Smartphone Market Development, 3Q 2015

Chinese Smartphone Market Development, 3Q 2015

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Published on Oct 23, 2015 - 21 pages

As of the second quarter of 2015, the number of China's mobile phone subscribers topped 1.3 billion, with the adoption of 3G/4G services reaching 53.4%. Ninety seven million smartphones were shipped in the quarter. When it comes to performance of individual brands in China, Huawei and Xiaomi staged the best performance while Apple continued to enjoy brisk sales. Sales of Samsung and Lenovo however continued to slide further. This report examines the development of the Chinese smartphone market during the second and third quarter of 2015 from the perspective of telecom operators and smartphone branded vendors.

List of Topics

Development of the Chinese mobile communications market, touching on recent development highlights of China Mobile, China Telecom, China Unicom as well as their product and market strategies
Recent quarter review of subscriber base of aforementioned three major operators, underscoring development and penetration rate of 3G/4G subscriber base
Recent quarter review of Chinese mobile phone market volume and market share by major branded vendors
Recent development of smartphone branded vendors including Samsung, Apple, Lenovo, Huawei, HTC, and Xiaomi and includes the detailed analysis of their product and channel strategies in the Chinese market
Profileof smartphones launched by major Chinese smartphone branded vendors in the third quarter of 2015


Table of Contents

Table of Contents
Development of the Chinese Mobile Communications Market
1.1 China Mobile
1.2 China Telecom
1.3 China Unicom
2. Development of the Chinese Smartphone Market and Major Players
2.1 Samsung
2.2 Apple
2.3 Lenovo
2.4 Huawei
2.5 Xiaomi
2.6 HTC
3. Major Chinese Smartphone Brands and Their Products
Appendix
Glossary of Terms
List of Companies
List of Tables
Table 1: Smartphones Launched by Chinese Branded Vendors in 3Q 2015
List of Figures
Figure 1: Accumulated Subscriber Base of China Mobile, China Unicom, China Telecom, 1Q 2013 - 2Q 2015
Figure 2: Accumulated 3G/4G Subscriber Base of China Mobile, China Unicom and China Telecom, 1Q 2013 - 2Q 2015
Figure 3: Chinese Smartphone Market Volume, 1Q 2013 – 2Q 2015
Figure 4: Chinese Smartphone Market Share by Branded Vendor, 1Q 2013 – 2Q 2015

Companies Mentioned:

Apple
China Mobile
China Telecom
China Tower Company
China Unicom
Coolpad
Gionee
Google
Hisilicon
HTC
Huawei
Jingdong
Lenovo
MediaTek
Motorola
OPPO
Qualcomm
Samsung
Suning
Tmall
Vivo
Xiaomi
ZTE
ZU