Chinese Mobile Phone Industry: Supply Chain and Product Strategies of Major IC Solution Providers

Chinese Mobile Phone Industry: Supply Chain and Product Strategies of Major IC Solution Providers

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The Chinese mobile phone industry has been flourishing and evidenced by an increasingly mature supply chain, concentrated 3G mobile phone market and the rise of low-priced smartphones. In addition, the issue of China's homegrown 4G licenses is anticipated to trigger new cycles of growth in smartphones. And all players in the industry supply chain have vied with each other to gain traction. Chinese TD-SCDMA smartphones, in particular, recorded a shipment volume of nearly 100 million units in the first half of 2013 alone. This report touches on the development of Chinese homegrown mobile phone industry and its supply chain, further examining the product strategies of major IC solution providers, MediaTek and Spreadtrum.

List of Topics

Development of the Chinese mobile phone industry, including shipment share by branded vendor, 3G technology type, panel size, and product mix
Value chain of the Chinese homegrown mobile phone industry, comprised of major makers in key components such as camera module, baseband IC and application processor, and panel
Development of the Chinese major mobile phone IC solution suppliers including MediaTek, Spreadtrum, touching on their product portfolios and strategies

Table of Contents

Table of Contents
1. Development of the Chinese Homegrown Mobile Phone Industry
1.1 Shipment Analysis for the First Half of 2013
1.2 Development of Chinese Homegrown Mobile Phone Industry's Supply Chain
2. Development of Chinese Homegrown Mobile Phone Industry's Upstream IC Solution Suppliers
2.1 Key Factors for the Rise of MediaTek and Spreadtrum
2.2 Product Development and Strategies of Spreadtrum
2.3 Product Development and Strategies of MediaTek
Appendix
List of Tables
Table 1 The Supply Chain and Suppliers of the Chinese Mobile Phone Industry
List of Figures
Figure 1 Chinese 3G Mobile Phone Shipment Share by Technology Type, 1H 2013
Figure 2 Chinese Mobile Phone and Smartphone Shipment Share by Branded Vendor, 1H 2013
Figure 3 Chinese Smartphone Shipment Share by Panel Size
Figure 4 Chinese Smartphones' Adoption Share of Phone Camera, Wi-Fi Connection, and GPS, 1H 2013
Figure 5 Chinese TD-SCDMA Subscriber Market, January 2013 - June 2013
Figure 6 Chinese Mobile Phone Manufacturing Bases: First and Second Tier Makers
Figure 7 Key Determining Factors for Chinese Consumers when Purchasing Smartphones in 2013
Figure 8 Chinese and China-made Smartphone ASP, January 2013 – June 2013
Figure 9 The Number of Smartphone Models Launched by Lenovo, Huawei, OPPO, and Xiaomi by Price Point
Figure 10 Spreadtrum's Headquarters, R&D Centers, and Worldwide Deployments
Figure 11 China Mobile's TD-SCDMA and TD-LTE Product Plan for 2014
Figure 12 Spreadtrum's TD-SCDMA and TD-LTE Product Portfolios
Figure 13 Spreadtrum's Product ASP and Integrated Product Features
Figure 14 MediaTek's Shipment Volume and Product Mix in 2013
Figure 15 MediaTek's Smartphone Product Roadmap
Figure 16 Qualcomm's Smartphone Product Roadmap


Companies Mentioned:

Innos
IVT
Janus
JCET
Jianyu
Konka
Koobee
K-Touch
Laibao Hi-Tech
Leadcore
Lenovo
Luxshare-ICT
Meizu
Moral
Newsmy
NFME
O-film
Samhave
Simtelep
Skyworth
SMIC
SNDA
Spreadtrum
Success Electronics
Sunlord Electronics
Sunny Optical
Sunway Communication
Sunwoda
Taiyo Yuden
TCL
TENAA
THL
Tianma Micro
Token Science
Truly Semi
TWS
U9mobile
Unitone
WUS Printed Circuit
Xiaomi
Zdreal
Zhejiang Crystal-Optech
ZOPO
ZTE