Travel and Tourism in Ireland to 2017

Travel and Tourism in Ireland to 2017

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Overall tourist volumes decreased in Ireland during the review period (2008-2012), due to the declining disposable income of consumers. Inbound tourist volumes expanded at a CAGR of 4.45% during the review period, and is expected to increase over the forecast period (2013-2017) at a CAGR of 8.86%, supported by government initiatives to promote tourism across the European region.

Key Highlights
  • Real GDP is expected to grow by 0.4% in 2013 as fiscal adjustments, high unemployment and ongoing economic uncertainty weigh on domestic consumption. Exports growth will also remain poor due to low external demand. Real GDP, however, is likely to gain momentum and grow on an average by 2.3% between 2014 and 2017 aided by an expected improvement in exports coupled with a moderate recovery in private consumption from modest improvements in labor market conditions.
  • Ireland's economy failed to recover in 2012 recording a 5% decline in spending by domestic tourists as a result of decreased disposable incomes from the high rate of unemployment, increased charges and taxation, focusing on personal debt reduction and a poor labor market. With spending capabilities restricted, it is anticipated that Irish people will spend holidays at nearby destinations, cutting costs associated with air travel.
  • Failte is extensively promoting overseas to attract more tourists by organizing cultural events such as "the Gathering" and "Derry/Londonderry UK City of Culture". The Derry/Londonderry UK City of Culture provided a unique opportunity to showcase a diverse range of cultural programs and events, aiming at both cultural tourists and general visitors. The Gathering targeted the Irish diaspora in places like the UK, the US, Canada and Australia.
  • In July 2013, London and Dublin have planned to extend the Common Travel Area, which currently allowing unhampered travel for the citizens of both countries by creating a "mini-Schengen" area that enables tourists and business travelers from rapidly growing Asian economies, to undertake travels with the help of common visas between the two islands. The global tourism industry is expected to grow by 50% between 2013 and 2030, and half of the tourists will come from China.
  • In January 2013, Ryanair planned to launch operations in North Africa including Libya. These destinations would be served by 189-seat Boeing 737-800 aircraft with two new bases at Fez and Marrakech during 2013. Essaouira and Rabat were also newly announced airports that were launched at the end of March 2013. Canadian airline WestJet is expected to enter the transatlantic market with a new service to Ireland during 2014, with non-stop flights from St John's, Newfoundland, and direct services with the same aircraft from Toronto to Dublin between June and October 2014.
  • In February 2013, DoubleTree by Hilton opened a hotel in Dublin in partnership with Martinez Hotels & Resorts, having 138 rooms. Marriott International and Ikea have teamed to launch a chain of Europe-based economy hotels under the Moxy Hotels brand, adding 150 franchised Moxy Hotels across Europe including Ireland over the next 10 years. In May 2013, Interstate Hotels & Resorts announced seven new hotel openings across Europe, including Ireland. Choice Hotels announced five more properties in the UK and Ireland. Dublin's Gibson hotel has joined Choice's Ascend Hotel Collection, facilitating 252 rooms.
  • Since 2008, the highest demand for car rentals was generally between July and September in Ireland. Due to oversupply, there was a decrease of 13.87% in the fleet size in 2012. Since Ireland is a small country, car rental companies were unable to redistribute vehicles to other areas where demand was higher. During the review period, there were many efforts made by Irish car rental companies to redistribute vehicles outside Ireland by negotiating with the government, which remained ineffective until 2012. The profitability of these companies was adversely impacted due to the majority of fleets not operating during off season.
  • Package holidays are preferred by consumers as travel agents often cut prices by up to half. Low prices, coupled with the security and convenience of a package holiday, are drawing in customers. Previously, the increasing availability of cheap flights swamped the market and caused a drop in package holiday sales. But now, package deals have attracted many customers, and have been given priority.

This report provides an extensive analysis related to the tourism demands and flows in Ireland:
  • It details historical values for the Irish tourism sector for 2008-2012, along with forecast figures for 2013-2017
  • It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2008-2012 review period and the 2013-2017 forecast period
  • The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Ireland.
  • It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2008-2012 review period and the 2013-2017 forecast period
Reasons to Purchase
  • Take strategic business decisions using historic and forecast market data related to the Irish travel and tourism sector.
  • Understand the demand-side dynamics within the Irish travel and tourism sector, along with key market trends and growth opportunities.

Table of Contents

1 Executive Summary
2 Market Overview
2.3.1 Strengths
2.3.2 Weaknesses
2.3.3 Opportunities
2.3.4 Threats
3 Tourism Flows
3.1.1 Performance outlook
3.1.2 Key issues and trends
3.2.1 Performance outlook
3.2.2 Key issues and trends
3.3.1 Performance outlook
3.3.2 Key issues and trends
4 Airlines
5 Hotels
6 Car Rental
7 Travel Intermediaries
8 Tourism Board Profile
9 Airport Profiles
9.1.1 Overview
9.1.2 Operator profile
9.1.3 Routes
10 Company Profiles - Airlines
10.1.1 Ryanair Holdings Plc - company overview
10.1.2 Ryanair Holdings Plc - business description
10.1.3 Ryanair Holdings Plc - main services
10.1.4 Ryanair Holdings Plc - history
10.1.5 Ryanair Holdings Plc - SWOT analysis
10.1.6 Ryanair Holdings Plc - strengths
10.1.7 Ryanair Holdings Plc - weaknesses
10.1.8 Ryanair Holdings Plc - opportunities
10.1.9 Ryanair Holdings Plc - threats
10.1.10 Ryanair Holdings Plc - key competitors
10.1.11 Ryanair Holdings Plc - key employees
10.2.1 Aer Lingus Group Plc - company overview
10.2.2 Aer Lingus Group Plc - business description
10.2.3 Aer Lingus Group Plc - main services
10.2.4 Aer Lingus Group Plc - history
10.2.5 Aer Lingus Group Plc - SWOT analysis

Companies Mentioned:

Ryanair Holdings Plc
Aer Lingus Group Plc
Air Contractors (Ireland) Ltd
Aer Arann
CityJet Ltd
Ashford Castle Hotel
Radisson Blu Hotel & Spa Ireland
Adare Manor Hotel & Golf Resort
Westgrove Hotel and Conference Centre
Dromoland Castle & Country Estate
Budget Car Rental Ireland
Thrifty Car and Van Rental Ireland
Europcar Ireland
Hertz Rent a Car Ireland
Enterprise Rent-A-Car Ireland
Irish Welcome Tours Ltd
Eirebus Ltd
Into Ireland Travel Ltd
Irish Tourism Ltd
Aspects of Ireland