Argentina's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

Argentina's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

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The Argentinian card payments channel grew both in volume and value terms during the review period. In terms of volume, the card payments channel grew at a CAGR of 14.51% from 35.0 million cards in 2008 to 60.2 million in 2012. Growth is anticipated to continue at a forecast-period CAGR of 6.27% to reach 86.5 million cards in circulation by 2017.
In terms of card volume, credit cards accounted for a 46.4% share in 2012, followed by debit cards with 45.1%. In terms of value, the card payments channel grew from ARS265.4 billion (US$84.4 billion) in 2008 to ARS561.6 billion (US$123.8 billion) in 2012, at a CAGR of 20.61%. The channel is expected to reach ARS839.2 billion (US$102.3 billion) in 2017, representative of a forecast-period CAGR of 7.03%. Growth in the channel is expected to be driven by an increasing demand for charge cards and credit cards, a better regulatory framework, an increasing e-commerce market and a positive economic outlook.
The implementation of improved security measures and advanced technology has changed the dynamics of the cards and payments industry in Argentina. EMV is a chip-based technology superior to magnetic strip based cards in terms of security and transaction speed. EMV technology supported by NFC-enabled contactless payment systems will significantly reduce the processing speed of transactions, saving time and money for customers and retailers.

Key Highlights
  • The Argentinian card payments channel registered marginal growth during the review period (2008-2012). The number of cards in circulation recorded a review-period CAGR of 14.51%, supported by a positive economic outlook, a need for more sophisticated products in terms of prepaid and charge cards, the growth of retail commerce and increased demand for prepaid products.
  • During the review period, the size of the card payments channel, in terms of volume, increased at a CAGR of 14.51% to reach 60.2 million cards in 2012. In value terms, the Argentinian card payments channel grew from ARS265.4 billion (US$84.4 billion) in 2008 to ARS561.6 billion (US$123.8 billion) in 2012. Over the forecast period (2013-2017), card payments are expected to deliver strong growth as consumers increasingly move away from cash transactions.
  • Competition in the cards and payments industry has forced issuers to employ effective promotional strategies. Card transaction discounts and benefits, which create consumer satisfaction and increased customer loyalty, are available. Benefits include complementary insurance, interest-free credit, overseas medical and legal assistance, and information on transactions through e-statements. Many banks have competitive interest rates on credit cards with deferred interest. Also available is a 5% VAT rebate on purchases made with certain cards.
  • Technological advances in payment systems and its supporting infrastructure include EMV, NFC and contactless technology. EMV technology replaces magnetic strip-based cards with chip-based cards which store data and can be read with radio frequency identification device (RFID) or NFC devices, both of which enable contactless payment. These technologies have significantly reduced processing times and strengthened security measures, saving both consumers and retailers time and money. Overall growth in the Argentinian cards and payments industry is based on the adoption of advanced technology which will increase card use for transactions.
  • E-commerce consumers in Argentina prefer to use cards when making online payments, often encouraged by promotional offers. In Argentina, more than 30% of the country's SMEs used e-commerce to make transactions including buying and selling of the products and services in 2013, and this trend is expected to continue over the forecast period, driving online card transactions.
Scope
  • This report provides a comprehensive analysis of Argentina's cards and payments industry.
  • It provides current values for Argentina's cards and payments industry for 2012, and forecast figures for 2017.
  • It details the different economic, infrastructural and business drivers affecting Argentina's cards and payments industry.
  • It outlines the current regulatory framework in the industry.
  • It details the marketing strategies used by various banks and other institutions.
  • It profiles the major banks in Argentina's cards and payments industry.
Reasons to Purchase
  • Make strategic business decisions using top-level historic and forecast market data related to Argentina's cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities within Argentina's cards and payments industry.
  • Assess the competitive dynamics in Argentina's cards and payments industry.
  • Gain insights in to the marketing strategies used for selling various card types in Argentina.
  • Gain insights into key regulations governing Argentina's cards and payments industry.


Table of Contents

1 Executive Summary
2 Analysis of the Market Environment, Key Trends and Drivers
2.1 Payment Infrastructure and Emerging Technologies
2.1.1 ATMs
2.1.2 POS terminals
2.1.3 Internet penetration
2.1.4 Mobile payments
2.1.5 Improving payment infrastructure
2.1.6 Increasing acceptance of EMV cards
2.1.7 NFC and contactless payments
2.2 Business Drivers
2.2.1 Growth in the retail industry
2.2.2 Growing e-commerce industry
2.2.3 Growing trading partnerships
2.3 Economic Drivers
2.3.1 Stable GDP
2.3.2 Inflation
2.3.3 GDP per capita
3 Cards and Payments Industry Share Analysis
3.1 Industry Overview
3.1.1 Cash
3.1.2 Checks
3.1.3 Card payments
3.1.4 Credit transfer
3.1.5 Direct debit
4 Regulatory Framework and Card Fraud Statistics
4.1 Regulatory Framework
4.1.1 Foreign direct investment regulations
4.2 Card Fraud Statistics
4.2.1 Card-not-present fraud
4.2.2 Counterfeit cards
4.2.3 Card ID theft
4.2.4 Cards lost or stolen
5 Emerging Consumer Attitudes and Trends
5.1 Industry Segmentation and Targeting
5.1.1 Retail segment
5.1.2 Corporate users
5.2 Travel and Tourism Spending
5.2.1 Outbound tourist trips
5.2.2 Outbound tourist spending
5.3 Retail Card Spending
5.3.1 Analysis by product categories
5.3.2 Analysis by retail channels
6 Analysis of Card Payments and Growth Prospects
6.1 Channel Share Analysis by Card Category
6.2 Size and Forecast of the Card Payments Channel
6.2.1 Analysis by number of cards in circulation
6.2.2 Analysis by transaction value
7 Analysis of Credit Card Payments and Growth Prospects
7.1 Overall Category Size and Forecast


Companies Mentioned:

Banco de la Nacion Argentina
Banco de Galicia y Buenos Aires SA
Banco Macro SA
Banco Santander Rio SA
Banco Patagonia
MasterCard
Visa