Real-Time Location Systems (RTLS) Market by Product (Tags, Sensors, Software), Technology (Wi-Fi, RFID, Infrared, Ultrasound, UWB, Zigbee), Application, Industry Vertical (Healthcare, Logistics, Manufacturing, Retail) & Geography 2013 - 2020

Real-Time Location Systems (RTLS) Market by Product (Tags, Sensors, Software), Technology (Wi-Fi, RFID, Infrared, Ultrasound, UWB, Zigbee), Application, Industry Vertical (Healthcare, Logistics, Manufacturing, Retail) & Geography 2013 - 2020

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Real-Time Location Systems facilitate real-time tracking of assets and personnel in indoor as well as outdoor environments, with the use of active RFID tags which employ wireless technologies such as RF signals, Wi-Fi, UWB, ultrasound, Infrared, and Zigbee for communication with location readers/sensors. With RTLS, enterprises now have this opportunity to track and manage their resources for enhanced operational efficiency, staff productivity, and workflow optimization. Moreover, with new and advanced technologies paving their path in the Real-Time Location Systems market, more and more customers/enterprises are adopting RTLS solutions to track their assets and personnel in a more efficient way.
In terms of revenue generation, the healthcare market for Real-Time Location Systems contributes maximum market share and is estimated to be the major revenue pocket for the global RTLS market. However, the future potential market for real-time location-based solutions includes industrial manufacturing such as automotive manufacturing, aerospace manufacturing & others, and process industries such as mining and oil & gas. These two industry verticals are estimated to be the emerging markets with a promising future and tremendous growth rate over the forecasted period from 2013 to 2020. In technology, Wi-Fi based RTLS solutions have a major advantage over other proprietary technologies such as UWB, Zigbee, and others; that is, this type of RTLS solution utilizes the existing Wi-Fi infrastructure of an enterprise, which results in cost and time savings. Active RFID and Wi-Fi based RTLS solutions are the major market shareholders in the global RTLS market and both these technologies hold a very promising future in the coming years as well. However, emerging technologies such as UWB and Zigbee are projected to be the fastest-growing technologies with tremendous growth potential, mainly due to the high accuracy and precision offered by these technologies over Wi-Fi and other traditional technologies.
Americas is the largest market in terms of the market revenue as well as the RTLS deployments followed by Europe. The major drivers for the RTLS growth in this region include the technological advancements and emerging technologies such as UWB and Zigbee. However, the RTLS market in developing regions such as APAC and ROW is still in its nascent growth stages and it is estimated to grow at a tremendous growth rate, mainly due to huge untapped market opportunities for RTLS solutions especially in manufacturing and industrial applications and rising customer awareness.
The ever increasing applications of RTLS are motivating existing market players as well as new startups to come forward to capture the growth opportunities. Some of the major companies active in this market include AeroScout (U.S.), Awarepoint (U.S.), Zebra Technologies (U.S.), Centrak (U.S.), Ekahau (U.S.), GE Healthcare (U.K.), Identec Solutions (Austria), Intelligent InSites (U.S.), Motorola Solutions (U.S.), PINC Solutions (U.S.), Sonitor Technologies (Norway), TeleTracking Technologies (U.S.), Ubisense (U.K.), Versus Technology (U.S.), and Axcess International (U.S.), among others.
This report comprises of both qualitative and quantitative analysis of the global RTLS market based on different market categories such as product, technology, application, industry vertical, and geography. The global market numbers are forecasted from 2013 till 2020, to give a detailed glimpse of opportunities offered by this market, worldwide. The market dynamics section of the report includes major drivers, restraints, and opportunities which affect the overall market with a detailed value chain and Porter's five forces market analysis. The company landscape section comprises of company profiles of major players to showcase the competitive scenario in this market. This section also includes market share analysis and key growth strategies adopted by major players such as new product launches, mergers, acquisitions, partnerships, and others (expansion, awards and recognition).


Table of Contents

1 INTRODUCTION
1.1 KEY TAKE-AWAYS
1.2 REPORT DESCRIPTION
1.3 MARKETS COVERED
1.4 STAKEHOLDERS
1.5 RESEARCH METHODOLOGY
1.5.1 MARKET SIZE ESTIMATION
1.5.2 MARKET CRACKDOWN AND DATA TRIANGULATION
1.5.3 KEY DATA POINTS FROM SECONDARY SOURCES
1.5.4 KEY DATA POINTS FROM PRIMARY SOURCES
1.5.5 ASSUMPTIONS
1.5.6 LIST OF COMPANIES COVERED DURING STUDY

2 EXECUTIVE SUMMARY

3 COVER STORY
3.1 INTRODUCTION
3.2 KEY FINDINGS
3.2.1 INTERVIEW: ADEBAYO ONIGBANJO, SENIOR PRODUCT MARKETING MANAGER, ZEBRA TECHNOLOGIES
3.2.2 INTERVIEW: MARK GALLANT, VICE PRESIDENT - INDUSTRIAL MARKETING, AEROSCOUT
3.2.3 INTERVIEW: ADAM R. PECK, DIRECTOR OF MARKETING, CENTRAK
3.2.4 INTERVIEW: BENJAMIN D. DONOHUE, VICE PRESIDENT, BUSINESS DEVELOPMENT, AXCESS INTERNATIONAL
3.2.5 INTERVIEW: JEAN-MARIE ANDRE, COFOUNDER AND CEO, BESPOON
3.2.6 INTERVIEW: ALEKS GOLLU, FOUNDER AND CHIEF TECHNOLOGY OFFICER, PINC SOLUTIONS

4 RTLS MARKET OVERVIEW
4.1 INTRODUCTION
4.2 MARKET DEFINITION
4.3 HISTORY & EVOLUTION OF RTLS
4.4 MARKET DYNAMICS
4.4.1 MARKET DRIVERS
4.4.1.1 Standards governing RTLS- Pathways to market success
4.4.1.2 Achieve more with less- Optimum resource utilization by efficient asset tracking and management with RTLS solutions
4.4.1.3 Decreasing cost of RTLS solutions, will surge the adoption rate
4.4.1.4 Technological advancements act as a key to success in the RTLS market
4.4.1.5 Escalating applications in numerous industry sectors act as a catalyst for the RTLS market's growth
4.4.1.6 Government support for encouraging the use of RTLS- Driving factor for its growth
4.4.2 MARKET RESTRAINTS
4.4.2.1 High upfront costs &budgetary constraints- Inhibiting the adoption of RTLS
4.4.2.2 Technical issues and operational challenges hinder the acceptance rate
4.4.2.3 Privacy and security concerns in healthcare sector may inhibit the adoption of RTLS
4.4.3 MARKET OPPORTUNITIES
4.4.3.1 Emerging opportunities in the industrial manufacturing sector- Tremendous growth is expected
4.4.3.2 Developing economies such as APAC & ROW- Emerging hotspots for RTLS growth
4.5 WINNING IMPERATIVE
4.5.1 AVAILABILITY OF LARGE UNTAPPED MARKET IN THE HEALTHCARE SECTOR- BOOSTS THE MARKET PROSPECTS FOR RTLS
4.6 BURNING ISSUE
4.6.1 LACK OF AWARENESS AMONG END CUSTOMERS- A MAJOR CONCERN FOR RTLS VENDORS
4.7 VALUE CHAIN ANALYSIS OF RTLS
4.8 PORTER'S FIVE FORCES MODEL
4.8.1 DEGREE OF COMPETITION
4.8.2 BARGAINING POWER OF BUYERS
4.8.3 BARGAINING POWER OF SUPPLIERS
4.8.4 THREAT FROM SUBSTITUTES
4.8.5 THREAT FROM NEW ENTRANTS

5 RTLS MARKET BY PRODUCT
5.1 INTRODUCTION
5.2 HARDWARE