O-Film's Product Strategy and Patent Deployment in the Touch Panel Industry

O-Film's Product Strategy and Patent Deployment in the Touch Panel Industry

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As a latecomer in the projected capacitive touch panel market, Shenzhen O-film Tech Co., Ltd. managed to attract branded smartphone vendors, such as Lenovo, ZTE, Huawei, Samsung, and Asus, by providing them with low-cost solutions. After gaining a foothold, the company further builds up its R&D strength by focusing on the in-house development of metal mesh touch panels. This research profiles O-film's product strategies and patent portfolio, with a close look at its deployment of related technologies in the touch panel industry

List of Topics

Background introduction, touching on core product design of smartphones demonstrated at CES 2014
Analysis of smartphones released by mainly PC brands and Chinese brands at CES 2014, including first- and second-tier vendors and their advantages competing against international brands



Table of Contents

Table of Contents
1.Overview of O-film's Projected Capacitive Touch Panel Business
1.1 Revenue Growth Driven by Projected Capacitive Touch Technology
1.2 Higher Gross Profit Margin Compared to Industry Counterparts
1.3 Highly Concentrated Customer Base Increases Operational Risks
1.4 Focus on China's Domestic Market
1.5 Touch Panel Business Bolstered by Government Subsidies
2.O-film's Product Strategy
2.1 Low Cost Strategy for Small, Medium-sized Products
2.1.1 Dedication to Roll-to-Roll Production Process
2.1.2 Increasing the Share of ITO Film Made In House
2.2 Accelerating New Product Development & Expanding Large-size Applications
2.2.1 Capability to Independently Produce Metal Mesh
2.2.2 Fast Commercialization on Good Customer Relationship
2.2.3 Expansion to LCM for Total Solutions
3.Insight into O-film's Patent Applications
3.1 Consolidating In-house R&D Strength
3.2 Enormous Utility Patents Deter Potential Competitors
3.3 Focusing on the Chinese Market Alone
3.4 Recruiting Outstanding Inventors
4.Analysis of O-film's Patent Portfolio
4.1 Emphasis on Developing Metal Mesh Technology
4.1.1 Patterned Processing based on Imprinting Technology
4.1.2 Filing PCT Applications for Overseas Markets
4.2 Cutting into Integrated Touch Panel Business
4.3 Focusing on Slim Design and Reducing Cost
5.MIC Perspective
Appendix
List of Tables
Table 1 O-film's Major Customers and Their Share in its Revenues, 2009 - 1H 2013
Table 2 Major Events of the Patent Infringement Lawsuits between O-film and TPK
Table 3 Top 10 Inventors of O-film's Patents
Table 4 O-film's International Patent Applications under the PCT
List of Figures
Figure 1 O-film's Revenues, 2009 - 1H 2013
Figure 2 O-film's Product Revenue Share, 2009 - 1H 2013
Figure 3 O-film's Gross Profit Margin, 2010 - 1H 2013
Figure 4 O-film's Domestic and Overseas Sales Share, 2009 - 1H 2013
Figure 5 O-film's Net Profit, 2009 - 1H 2013
Figure 6 Major Components of a Touch Display
Figure 7 O-film's Patent Application Number by Type, 2009 - 2013
Figure 8 O-film's Patent Application Volume Share by Type, 2009 - 2013
Figure 9 Share of Accumulated Patent Applications by Type, 2009 - 2013
Figure 10 O-film's Invention Patents by Technology Field, 2010 - 2013
Figure 11 Technology-Function Matrix of O-film's Invention Patents Related to Touch Panel, 2009 - 2013

Companies Mentioned:

3M
Acer
Asus
Atmel
Beijing Beny Wave Technology Ltd.
Coolpad
CPT
Dell
Eagletech Communication
E-shine
Evolution Hong Kong
Fujifilm
GSEO
HP
Huawei
Innolux
JDI
KOLEN
Lenovo
LG Display
Lite-On
Oclaro Inc.
Samsung
Sharp
Shenzhen O-film Tech Co.
Ltd.
SIPO
USPTO
WIPO
ZTE