Travel and Tourism in Morocco to 2017

Travel and Tourism in Morocco to 2017

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The Moroccan travel and tourism sector registered slow growth during the review period (2008-2012), due to the European sovereign debt crisis and the Arab Spring uprisings in 2010. Government initiatives on domestic and international tourism promotions, the development of tourism infrastructure and increased government investments will develop the tourism sector over the forecast period (2013-2017).

Report Highlights

In June 2013, the Ministry of Tourism launched the new edition of the Kounouz Biladi program to promote domestic tourism. Kounouz Biladi targets middle-class families who do not allocate budgets for trips. The ministry announced appealing prices and travel agencies provided attractive packages similar to those offered to international tourists during the 2012 edition of the program. The ministry also announced that Kounouz Biladi will be extended to other seasons to enable domestic tourists to benefit from discounts throughout the year.

In July 2013, the tourism board increased its focus on countries such as China, Russia, Eastern Europe, North America and the Middle East to promote Morocco as an attractive tourist destination. The Moroccan National Tourist Office has already set up offices in Beijing and launched a promotion plan aiming to attract Chinese tourists. The office has also requested airlines in both Morocco and China to fly direct flights between the two countries.

In June 2013, Royal Air Maroc announced that it will purchase 20 to 30 new aircraft by 2020, including five long-haul aircraft. British Airways had increased the number of flights from seven to 10 between November 2012 to March 2013 between Marrakech and London. In April 2013, Ryanair has also renewed its long-term interest in the country by adding two bases in Marrakesh and Fez, increasing its Moroccan operations to 60 routes and eight airports, transporting 2.5 million passengers a year to the country.

Premium and high-end luxury hotel brands, such as Mandarin Oriental, Oberoi, The Address Hotels, Rocco Forte Collection and Kempinski, have started investing in new properties in the country; 54 hotel projects are planned with a total of 15,000 new guest rooms. Among these, 18 five-star hotels will be built in Marrakech. Kempinski is also planning two new properties in the country. The Royal Palace hotel, with 260 rooms, opened in Agadir in March 2013, and in October 2013, the 270-room Al Houara hotel opened in Tanger.

The cost of renting a basic car with no restrictions on travel distance starts from MAD3,408.2 (US$395.0) per week or MAD491.8 (US$57.0) per day. This is very expensive for a North African country. Most car rental companies also demand a refundable cash deposit of MAD2,934.7 (US$340.0) or MAD4,875.0 (US$565.0) if not paid by a credit card. The best cities to hire cars in are Casablanca, Marrakesh and Tangier, where cars are available at competitive prices.

Moroccan travel agencies are capitalizing on domestic audiences through online advertising campaigns, and all travel packages booked through them are subject to a 15% discount. Domestic tourists can also access an interlocutor if they are dissatisfied with the travel agency's services.

Report Scope

This report provides an extensive analysis related to the tourism demands and flows in Morocco:
  • It details historical values for the Moroccan tourism sector for 2008-2012, along with forecast figures for 2013-2017
  • It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2008-2012 review period and the 2013-2017 forecast period
  • The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Morocco.
  • It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2008-2012 review period and the 2013-2017 forecast period
Reasons to Get this Report
  • Take strategic business decisions using historic and forecast market data related to the Moroccan travel and tourism sector.
  • Understand the demand-side dynamics within the Moroccan travel and tourism sector, along with key market trends and growth opportunities.


Table of Contents

1 Executive Summary
1.1.1 Six Major Projects Funded by the Government
1.1.2 Expansion of Moroccan Airlines
1.1.3 Government Partnering with the Private Sector for More Investments
2 Travel and Tourism Sector In Context
3 Country Fact Sheet
4 Tourism Flows
4.1.1 Domestic tourism
4.1.2 Inbound tourism
4.1.3 Outbound tourism
4.2.1 New developments in domestic markets will rejuvenate domestic tourism
4.2.2 Tourism board focusing on emerging markets
4.2.3 Outbound tourism to Spain is expected to increase
4.3.1 Domestic tourism
4.3.2 Inbound tourism
4.3.3 Outbound tourism
5 Airlines
5.2.1 Introduction of new aviation tax
5.2.2 Expansion of new routes and capacity increases
5.2.3 Mohammed V International Airport extension
6 Hotels
6.2.1 New investments in luxury and up-scale markets
6.2.2 Government making efforts to attract more private investments
7 Car Rental
7.2.1 Renting a car is more expensive
7.2.2 Improved road infrastructure to encourage demand
8 Travel Intermediaries
8.2.1 Discounts on all travel packages
8.2.2 Pilgrimage tourism scams
8.2.3 Maroc Origines donates to charity with each booking
9 Tourism Board Profile
10 Airport Profiles
10.1.1 Overview
10.1.2 Operator profile
10.1.3 Routes
11 Company Profiles - Airlines
11.1.1 Royal Air Maroc - company overview
11.1.2 Royal Air Maroc - main services
11.1.3 Royal Air Maroc - key employees
11.2.1 Jetairfly.com - company overview
11.2.2 Jetairfly.com - main services
11.2.3 Jetairfly.com - key employees
11.3.1 Ryanair Holdings plc - company overview
11.3.2 Ryanair Holdings plc - business description
11.3.3 Ryanair Holdings plc - main services
11.3.4 Ryanair Holdings plc - history
11.3.5 Ryanair Holdings plc - SWOT analysis
11.3.6 Ryanair Holdings plc - strengths
11.3.7 Ryanair Holdings plc - weaknesses
11.3.8 Ryanair Holdings plc - opportunities
11.3.9 Ryanair Holdings plc - threats
11.3.10 Ryanair Holdings plc - key employees
12 Company Profiles - Hotels
12.1.1 Accor Hotels Morocco - company overview
12.1.2 Accor Hotels Morocco - main services and brands
12.1.3 Accor Hotels Morocco - key employees
12.2.1 Louvre Hotels Morocco - company overview
12.2.2 Louvre Hotels Morocco - main services and brands
12.2.3 Louvre Hotels Morocco - key employees


Companies Mentioned:

Royal Air Maroc
Jetairfly.com
Ryanair Holdings plc
Accor Hotels Morocco
Louvre Hotels Morocco
Hotusa Hotels Morocco
Kenzi Hotels Group
RIU Hotels & Resorts Morocco
Avis Car Rental Morocco
Hertz Rent a Car Morocco
Europcar Morocco Car Rental
Sixt Rent a Car Morocco
Authentic Journeys Morocco SARL
Journey Beyond Travel
Voyage to Morocco