Travel and Tourism in Romania to 2018

Travel and Tourism in Romania to 2018

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Romanian travel and tourism sector recorded slow growth due to weak and uncertain economic conditions in 2009-2010. However, on account of increased tourist volumes, the industry recovered and has shown signs of improvement. Over the forecast period, the sector is expected to register positive growth as its economy recovers. The country is expected to benefit from its accession to the European Union (EU) in 2007, as this will provide more exposure to foreign investment, lower air fares and facilitate travel for tourists from other European countries.

Report Highlights
  • Romania recorded significant economic growth during 2000-2008, which reduced poverty levels. According to World Bank, absolute poverty shrank from 35.9% in 2000 to 5.7% in 2008. Romania joined the EU in 2007, which led to several economic reforms and restructuring programs in the country. However, the global financial crisis of 2008 hindered Romania's economic growth, impacting foreign investments and reducing industrial production rates. Subsequently, the country fell into recession in 2009 and 2010, with GDP declining by 7.1% and 1.3% respectively.
  • Suceava county is one of Romania's most popular tourist destinations. The region is famous for its cultural heritage, and has a place in UNESCO's World Heritage sites list. The churches of northern Moldavia, built during the 15th and 16th centuries, are key tourist destinations. The site was included in UNESCO's World Heritage list in 1993.
  • The Romanian tourism sector is facing strong competition from Western European countries. When compared with competitors such as Bulgaria, Turkey, Greece and Cyprus, Romania's tourism offering is widely thought to be limited, concentrated on a few hotels and resorts, and developing tourism areas such as health and spas, and business tourism. These are, however, important areas for Romanian tourism. To compete with other countries, Romania needs to improve its transport infrastructure, and comfort levels in hotels.
  • Romania's largest tourism campaign to date was launched in 2010, with the slogan Explore the Carpathian Garden, and a new logo. The Romanian government allotted a promotional budget of EUR75 million from EU funds for the period 2010-2013. The campaign was based on a market study carried out in Romania and its eight most important tourism source markets: Germany, the UK, Italy, Russia, Austria, the US, France and Hungary. The study revealed six products of tourist interest: cultural circuits, nature, rural tourism, city breaks such as Bucharest and Braşov, adventure tourism, and wellness and spa tourism.
  • To attract Romanian nationals, one of the largest immigrant communities in Portugal, and growing tourist volumes from the country, Portuguese airline TAP launched three flights a week between Lisbon and Bucharest. Italian airlines such as Air One and Air Vallee have also decided to include Romania in their routes.
  • The Romanian hotel market recorded uneven room occupancy rates during the review period. The occupancy rate declined from 46.8% in 2009 to 39.6% in 2010, impacted by the eurozone crisis which led to a decrease in demand from European travelers. Recovery was recorded in the following year, with the occupancy rate reaching 41.6% in 2011. However, as European countries entered another recessionary phase in 2012, the occupancy rate declined again. An 3.2% increase in hotel room supply in 2012 was also partially responsible for the decreasing occupancy rate.
  • Key companies in the Romanian car rental market include Autonom Rent A Car, Aviroms Rent A Car Ltd (an affiliate of Avis Global) and Hertz Rent a Car Romania. Autonom has a fleet of 1,800 cars in Romania with a presence in 24 different cities, while Aviroms has a fleet of 600 vehicles with a presence in 17 locations. Other international brands with a strong presence in Romania include Europcar and Sixt.
  • The Tourismlink platform was presented to travel agents at the Romanian Travel Fair in Bucharest in November 2013. The platform that aims to improve the competitiveness of tourism companies and the tourism sector as a whole, by utilizing information and communication technology (ICT). Several tour operators and travel agents in Romania have agreed to take part in the pilot phase of the project, with training sessions to be conducted by the Romanian National Association of Travel Agents (ANAT).
Report Scope

This report provides an extensive analysis related to the tourism demands and flows in Romania:
  • It details historical values for the Romanian tourism sector for 2009-2013, along with forecast figures for 2014-2018
  • It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2009-2013 review period and the 2014-2018 forecast period
  • The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Romania.
  • It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2009-2013 review period and the 2014-2018 forecast period.
Reasons to Get this Report
  • Take strategic business decisions using historic and forecast market data related to the Romanian travel and tourism sector.
  • Understand the demand-side dynamics within the Romanian travel and tourism sector, along with key market trends and growth opportunities.


Table of Contents

1 Executive Summary
1.1 Trends and Issues
1.1.1 Promotional budget of EUR75 million
1.1.2 Launch of new air routes
2 The Travel and Tourism Sector In Context
2.1 Major Tourist Attractions in Romania
2.2 Competition from Other European Countries
3 Country Fact Sheet
4 Tourism Flows
4.1 The Market
4.1.1 Domestic tourism
4.1.2 Inbound tourism
4.1.3 Outbound tourism
4.2 Key Developments
4.2.1 Tourism promotion in Romania
4.2.2 UK work restrictions lifted for Romanians
4.2.3 Medical, health and spa tourism in Romania
4.3 Timetric View
4.3.1 Domestic tourism
4.3.2 Inbound tourism
4.3.3 Outbound tourism
5 Airlines
5.1 The Market
5.2 Key Developments
5.2.1 Capacity expansion and launch of new destinations
5.2.2 Codeshare agreement between Tarom and Air Serbia
5.3 Competitive Landscape
5.4 Timetric View
6 Hotels
6.1 The Market
6.2 Key Developments
6.2.1 Occupancy rate expected to stabilize
6.2.2 Decline in average length of stay
6.2.3 Leading hotels depend on business tourists in Bucharest
6.3 Competitive Landscape
6.4 Timetric View
7 Car Rental
7.1 The Market
7.2 Key Developments
7.2.1 Avis Romania awarded Car Rental of the Year
7.3 Competitive Landscape


Companies Mentioned:

Tarom SA
SC Blue Air - Airline Management Solutions SRL
Lufthansa Romania
SC Carpatair SA
Austrian Airlines Romania
Best Western Hotels Romania
Wyndham Hotel Group Romania
SC Continental Hotels SA
Accor Hotels Romania SRL
Ana Hotels SA
Autonom Rent A Car
Aviroms Rent A Car Ltd
Hertz Rent a Car Romania
Europcar Romania
Sixt Rent a Car Romania
Happy Tour SRL
Paralela 45 Turism SRL
SC Marshal Turism SRL
SC 4U Company Ltd