Spain's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

Spain's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

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The economic crisis and conservative consumer spending has hindered growth in Spain, both in terms of number of cards in circulation, and values of all card categories during the review period (2008-2012). However, with the anticipated recovery of the Spanish economy, the card payments channel is expected to recover over the forecast period (2013-2017). In terms of number of cards in circulation, the prepaid cards category is expected to show the highest growth. Closed-loop prepaid cards are expected to be the most promising segment in terms of growth, as both retail and corporate users look to manage expenditure.

Growth in terms of transaction value in all card categories, except credit cards, was impaired during the review period by restricted consumer spending following the financial crisis and subsequent austerity measures. The overall card payments channel declined at a review-period compound annual growth rate (CAGR) of 0.37% in terms of transaction value.

Anticipated improvements in economic indicators such as inflation, GDP and per capita income are expected to support card volume growth over the forecast period. Banks' attempts to inject fresh funds to stimulate growth are also expected to improve credit availability in the economy. Conservative consumer spending is, however, expected to continue over the forecast period, increasing demand for prepaid cards.

Mobile payments are expected to provide scope for growth for card-based payments, and mobile payments posted at a CAGR of 131.38% during the review period. The positive growth of mobile phone users and the growing popularity of smartphones have led to robust growth in mobile payments.

Report Highlights
  • The card payments channel recorded a decline during the review period, primarily due to the impact of the global economic slowdown and the eurozone debt crisis. In terms of number of cards in circulation, the channel recorded a CAGR of -3.34%, falling from 81.1 million in 2008 to 70.8 million in 2012.
  • The overall card payments channel declined at a review-period compound annual growth rate (CAGR) of 0.37% in terms of transaction value, with the debit, charge and prepaid card categories recording CAGRs of 0.61%, -0.05%, -12.07% and -19.24% respectively, while the credit cards category recorded a CAGR of 0.71%.
  • Mobile payments are expected to provide scope for growth for card-based payments, and mobile payments posted at a CAGR of 131.38% during the review period. The positive growth of mobile phone users and the growing popularity of smartphones have led to robust growth in mobile payments.
  • E-commerce value increased from EUR6.6 billion (US$9.7 billion) in 2008 to EUR12.8 billion (US$16.5 billion) in 2012, at a review-period CAGR of 18.06%. Growth in e-commerce has resulted in banks adding online functionality to their card products.
Report Scope
  • This report provides a comprehensive analysis of Spain's cards and payments industry.
  • It provides current values for Spain's cards and payments industry for 2012, and forecast figures for 2017.
  • It details the different economic, infrastructural and business drivers affecting Spain's cards and payments industry.
  • It outlines the current regulatory framework in the industry.
  • It details the marketing strategies used by various banks and other institutions.
  • It profiles the major banks in Spain's cards and payments industry.
Reasons to Get this Report
  • Make strategic business decisions using top-level historic and forecast market data related to Spain's cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities within Spain's cards and payments industry.
  • Assess the competitive dynamics in Spain's cards and payments industry.
  • Gain insights into the marketing strategies used for selling various types of cards in Spain's cards and payments industry.
  • Gain insights into key regulations governing Spain's cards and payments industry.


Table of Contents

1 Executive Summary
2 Analysis of Market Environment, Key Trends and Drivers
2.1 Payment Infrastructure and Emerging Technologies
2.1.1 Rising internet penetration
2.1.2 Growing mobile payments
2.1.3 Emergence of EMV (Europay, MasterCard, Visa) infrastructure
2.1.4 Automated teller machines (ATMs)
2.1.5 Point of sale (POS) terminals
2.2 Business Drivers
2.2.1 Growth in retail industry
2.2.2 Growth in e-commerce
2.3 Economic Drivers
2.3.1 GDP
2.3.2 GDP per capita
2.3.3 Inflation
3 Cards and Payments Industry Share Analysis
3.1 Industry Overview
3.1.1 Cash
3.1.2 Checks
3.1.3 Card payments
3.1.4 Credit transfer
3.1.5 Direct debit
4 Regulatory Framework and Card Fraud Statistics
4.1 Regulatory Framework
4.1.1 Code of conduct for European banking systems
4.1.2 Regulations affecting the determination of interchange fees
4.1.3 SEPA cards framework
4.1.4 Foreign direct investment (FDI) regulations
4.2 Card Fraud Statistics
4.2.1 Card-not-present fraud
4.2.2 Counterfeit card
4.2.3 Cards lost or stolen
4.2.4 Card ID theft
5 Emerging Consumer Attitudes and Trends
5.1 Industry Segmentation and Targeting
5.1.1 Retail segment
5.1.2 Corporate segment
5.2 Travel and Tourism Spending
5.2.1 Outbound tourist trips
5.2.2 Outbound tourist spending
5.3 Retail Card Spending
5.3.1 Analysis by product categories
5.3.2 Analysis by retail channel
6 Analysis of Card Payments and Growth Prospects
6.1 Channel Share Analysis by Card Category
6.2 Size and Forecast of the Card Payments Channel
6.2.1 Analysis by number of cards in circulation
6.2.2 Analysis by transaction value
7 Analysis of Credit Card Payments and Growth Prospects
7.1 Overall Category Size and Forecast
7.1.1 Analysis by number of cards in circulation
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Transaction Share Analysis by Channel
7.2.1 Analysis by transaction value
7.2.2 Analysis by transaction volume
7.3 Personal Credit Cards Segment Size and Forecast
7.3.1 Analysis by number of cards in circulation
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.4 Commercial Credit Cards Segment Size and Forecast
7.4.1 Analysis by number of cards in circulation
7.4.2 Analysis by transaction value
7.4.3 Analysis by transaction volume
7.5 Competitive Landscape
7.5.1 Scheme share analysis
7.5.2 Issuer share analysis
8 Analysis of Debit Card Payments and Growth Prospects
8.1 Overall Category Size and Forecast


Companies Mentioned:

Bankia
CaixaBank
Banco Popular
Banco Sabadell
Bankinter
BBVA
MasterCard
Visa
American Express
Diners Club