Travel and Tourism in Japan to 2018

Travel and Tourism in Japan to 2018

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Published on May 21, 2014 - 162 pages

The Japanese travel and tourism sector saw a moderate growth in inbound tourism during the review period of 2009-2013. The number of domestic trips has fallen from 312.5 million in 2009 to 287.0 million in 2013, while the number of international trips rose from 8.4 million in 2009 to 10.4 million in 2013, contributed by tourists from countries such as China, South Korea, the US, Hong Kong and Thailand. Development over the forecast period (2014-2018) will be driven by government tourism promotions and the growing number of low-cost carrier (LCC) flights.

Report Highlights

During August 2013, the Japanese Tourism Agency requested JPY12,336 million (US$127.3 million) from the Japanese government as a budget for 2014 - an increase of 21% from 2013. The three key focus areas are: JPY9,598 million (US$99.0 million) to promote tourism; JPY1,051 million (US$10.8 million) for the development of tourism-oriented regions; and JPY65 million (US$0.6 million) for the promotion of travels. Also included in this budget is the promotion of strategic plans to draw more international tourists, creating new tourism sites, campaign programs for accommodation information services, conducting research on travel safety measures and the reconstruction of Tohoku and Fukushima's tourism areas with a budget allocation of JPY895 million (US$9.2 million).

Since the Japanese LCC market is relatively small, many Asian LCC airline companies are gradually increasing their number of flights to Japan. The Philippines' Cebu Pacific Air increased flights to Kansai Airport from Manila in December 2013, and AirAsia X in Malaysia had started operations from Chubu Airport to Kuala Lumpur in March 2014. Additionally, Peach Aviation began flights from Kansai Airport to Kaohsiung in Taiwan during January 2014, while Vanilla Air (formerly AirAsia Japan; acquired by ANA Holdings Inc. in June 2013) inaugurated a new route from Narita Airport to Seoul in March 2014.

Hoshino Resorts is planning to expand its traditional Japanese hotels known as "Ryokans", beginning with the construction of 84 in Hoshinoya, Tokyo in 2014, with an expected opening date of 2016. Tokyo Marriott Hotel inaugurated 237 rooms in December 2013, Hyatt's Andaz Tokyo started with 164 rooms and the Aman Tokyo Hotel are planning to open their hotels by 2014. Hilton Tokyo opened in April 2013, with 630 guest rooms and suites.

In September 2013, Budget Car Rental partnered with JAL in order to provide services with value-added membership benefits and travel offers to more than 26.0 million JAL Mileage Bank members. Budget is the only global car rental company which offers rental savings to these members, and they can earn extra miles when they rent a car in Japan.

Since March 30, 2014 the international airlines slot at Haneda airport has expanded from 56 flights to 90 flights, with travel agencies offering many more overseas package tours. JTB, for example, a leading tour operator in Japan, has doubled the number of international trips to 170 until April 2014, compared to the same period in 2013. The main tourist destinations were Europe and Southeast Asia. ANA has also increased three times the number of trips from Haneda airport to 132 in April 2014, compared to the same period in 2013.

Report Scope

This report provides an extensive analysis related to the tourism demands and flows in Japan:
  • It details historical values for the Japanese tourism sector for 2009-2013, along with forecast figures for 2014-2018
  • It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2009-2013 review period and the 2014-2018 forecast period
  • The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Japan.
  • It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2009-2013 review period and the 2014-2018 forecast period
Reasons to Get this Report
  • Take strategic business decisions using historic and forecast market data related to the Japanese travel and tourism sector.
  • Understand the demand-side dynamics within the Japanese travel and tourism sector, along with key market trends and growth opportunities.


Table of Contents

1 Executive Summary
1.1.1 Japan Tourism Agency budget allocation for 2014
1.1.2 Visa relaxations and MoU
2 Travel and Tourism Sector In Context
3 Country Fact Sheet
4 Tourism Flows
4.1.1 Domestic tourism
4.1.2 Inbound tourism
4.1.3 Outbound tourism
4.2.1 Tourism initiatives by Japan
4.2.2 Visa waiver programs
4.2.3 MoU and tourism cooperation agreements
4.2.4 Promotion of MICE tourism destinations
4.2.5 Railway sightseeing tours
4.3.1 Domestic tourism
4.3.2 Inbound tourism
4.3.3 Outbound tourism
5 Airlines
5.2.1 Launch of new routes and flight frequencies
5.2.2 Changes and withdrawal of routes
5.2.3 Codeshare agreements between airlines
5.2.4 Mergers, new fleet orders and advancement of technologies
6 Hotels
6.2.1 Launch of new hotels
7 Car Rental
7.2.1 Partnership with Japan Airlines
7.2.2 Usage of electric vehicles
8 Travel Intermediaries
8.2.1 Package tours from Haneda airport
8.2.2 TravelMart Japan
9 Tourism Board Profile
10 Airport Profiles
10.1.1 Overview
10.1.2 Operator profile
10.1.3 Routes
11 Company Profiles - Airlines
11.1.1 ANA Holdings Inc. - company overview
11.1.2 ANA Holdings Inc. - business description
11.1.3 ANA Holdings Inc. - main services
11.1.4 ANA Holdings Inc. - history
11.1.5 ANA Holdings Inc. - SWOT analysis
11.1.6 ANA Holdings Inc. - strengths
11.1.7 ANA Holdings Inc. - weaknesses
11.1.8 ANA Holdings Inc. - opportunities
11.1.9 ANA Holdings Inc. - threats
11.1.10 ANA Holdings INC. - key employees
11.2.1 Japan Airlines Corporation - company overview
11.2.2 Japan Airlines Corporation- business description
11.2.3 Japan Airlines Corporation - main services
11.2.4 Japan Airlines Corporation - history
11.2.5 Japan Airlines Corporation - SWOT analysis
11.2.6 Japan Airlines Corporation - strengths
11.2.7 Japan Airlines Corporation - weaknesses
11.2.8 Japan Airlines Corporation - opportunities
11.2.9 Japan Airlines Corporation - threats
11.2.10 Japan Airlines Corporation- key employees
11.3.1 Air Do Co., Ltd - company overview
11.3.2 Air Do Co., Ltd - main services
11.3.3 Air Do Co., Ltd - key employees
11.4.1 Skymark Airlines Inc. - company overview
11.4.2 Skymark Airlines Inc. - main services


Companies Mentioned:

ANA Holdings Inc. (ANA)
The Japan Airlines Corporation (JAL)
Air Do Co., Ltd (Air Do)
Skymark Airlines Inc
Delta Air Lines, Inc
Toyoko Inn Co., Ltd
Route Inn Japan Co., Ltd
APA Hotel, Ltd (APA Hotel)
Super Hotel Co., Ltd (Super Hotel)
Sunroute Co.,Ltd (Sunroute)
Toyota Rent a Car (Toyota Rent)
Europcar Japan (Europcar)
Budget Rent a Car Japan (Budget Japan)
Nippon Rent-A-Car Service, Inc. (Nippon)
Nissan Car Rental Solutions Co., Ltd (Nissan Rent a Car)
Nippon Travel Agency Co., Ltd (Nippon Travel)
Samurai Tours
HIS Co., Ltd (HIS)
J&Y Travel Japan (J&Y Travel)
JTB Corp. (JTB)