Saudi Arabia's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

Saudi Arabia's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

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Published on Jun 04, 2014 - 107 pages

The Saudi Arabian economy was largely resilient to the global financial crisis, mainly due to a sound banking and financial system. The system was well capitalized with domestic banks maintaining a capital adequacy ratio of 17.9% at the end of 2013, as a result of which credit was easily available to corporate sectors. Consequently, business activity was vibrant and confidence was high, which reflected positively on employment levels, income and the overall card payments channel.
The Saudi Arabian card payments channel grew at a healthy pace, both in terms of volume and value during the review period (2009-2013). In terms of the number of cards in circulation, the channel increased from 17.2 million cards in 2009 to 26.8 million in 2013, at a review-period compound annual growth rate (CAGR) of 11.75%. Over the forecast period (2014-2018), the card payments channel is anticipated to register a CAGR of 8.66%, to reach 42.2 million cards in 2018.
In terms of transaction value, the card payments channel increased from SAR489.2 billion (US$130.5 billion) in 2009 to SAR863.9 billion (US$230.4 billion) in 2013, at a review-period CAGR of 15.28%. The card payments channel is anticipated to increase further from SAR936.7 billion (US$249.8 billion) in 2014 to SAR1.2 trillion (US$308.7 billion) in 2018, representative of a forecast-period CAGR of 5.44%.
While the debit cards category occupied the largest channel share of 57.7% in 2013, in terms of the number of cards in circulation, the prepaid and credit card categories are eroding the share of the debit cards category, which is anticipated to decrease to 52.3% in 2018. With government efforts to attract the non-banked population into the country's banking system, domestic and foreign banks are issuing prepaid cards in large numbers. In 2013, the number of prepaid cards in circulation was 8.3 million, and is anticipated to reach 16.4 million by 2018.
E-commerce is increasing as a result of improvements in telecommunication infrastructure, payment and security systems, and an increased consumer willingness to shop online. E-commerce registered a review-period CAGR of 35.71%, rising from SAR1.8 billion (US$468.1 million) in 2009 to SAR6.0 billion (US$1.6 billion) in 2013.

Report Highlights
  • The Saudi Arabian card payments channel grew at a healthy pace, both in terms of volume and value during the review period (2009-2013). In terms of the number of cards in circulation, the channel increased from 17.2 million cards in 2009 to 26.8 million in 2013, at a review-period compound annual growth rate (CAGR) of 11.75%. Over the forecast period (2014-2018), the card payments channel is anticipated to register a CAGR of 8.66%, to reach 42.2 million cards in 2018.
  • In terms of transaction value, the card payments channel increased from SAR489.2 billion (US$130.5 billion) in 2009 to SAR863.9 billion (US$230.4 billion) in 2013, at a review-period CAGR of 15.28%. The card payments channel is anticipated to increase further from SAR936.7 billion (US$249.8 billion) in 2014 to SAR1.2 trillion (US$308.7 billion) in 2018, representative of a forecast-period CAGR of 5.44%.
While the debit cards category occupied the largest channel share of 57.7% in 2013, in terms of the number of cards in circulation, the prepaid and credit card categories are eroding the share of the debit cards category, which is anticipated to decrease to 52.3% in 2018. With government efforts to attract the non-banked population into the country's banking system, domestic and foreign banks are issuing prepaid cards in large numbers. In 2013, the number of prepaid cards in circulation was 8.3 million, and is anticipated to reach 16.4 million by 2018.
  • Saudi Arabia's well-developed telecommunications infrastructure allowed it to record one of the highest mobile penetration rates in the Middle East and North Africa (MENA) region in 2013. Banks such as Al Rajhi Bank, Samba Financial Group and The National Commercial Bank (NCB) partnered with merchants and online retailers to provide secure payment facilities, enabling customers to pay via mobile phones or online. Consequently, mobile payments (m-payments) grew from SAR453.4 million (US$14.2 million) in 2010 to SAR813.1 million (US$216.8 million) in 2013 and are anticipated to reach SAR7.2 billion (US$1.9 billion) in 2018, at a forecast-period CAGR of 46.48%.
  • E-commerce is increasing as a result of improvements in telecommunication infrastructure, payment and security systems, and an increased consumer willingness to shop online. E-commerce registered a review-period CAGR of 35.71%, rising from SAR1.8 billion (US$468.1 million) in 2009 to SAR6.0 billion (US$1.6 billion) in 2013.
Report Scope
  • This report provides a comprehensive analysis of Saudi Arabia's cards and payments industry.
  • It provides current values for Saudi Arabia's cards and payments industry for 2013, and forecast figures for 2018.
  • It details the different economic, infrastructural and business drivers affecting Saudi Arabia's cards and payments industry.
  • It outlines the current regulatory framework in the industry.
  • It details the marketing strategies used by various banks and other institutions.
  • It profiles the major banks in Saudi Arabia's cards and payments industry.
Reasons to Get this Report
  • Make strategic business decisions using top-level historic and forecast market data related to Saudi Arabia's cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities within Saudi Arabia's cards and payments industry.
  • Assess the competitive dynamics in Saudi Arabia's cards and payments industry.
  • Gain insights in to the marketing strategies used for selling various card types in Saudi Arabia.
  • Gain insights into key regulations governing Saudi Arabia's cards and payments industry.


Table of Contents

1 Executive Summary
2 Analysis of Market Environment, Key Trends and Drivers
2.1 Payment Infrastructure and Emerging Technologies
2.1.1 Rising internet penetration
2.1.2 Growing mobile payments
2.1.3 Automated teller machines (ATMs)
2.1.4 Point-of-sale (POS) terminals
2.1.5 Adoption of EMV infrastructure
2.2 Business Drivers
2.2.1 Growth in retail industry
2.2.2 Growth in e-commerce
2.3 Economic Drivers
2.3.1 GDP growth
2.3.2 GDP per capita
2.3.3 Inflation
3 Cards and Payments Industry Share Analysis
3.1 Industry Overview
3.1.1 Credit transfer
3.1.2 Check payments
3.1.3 Card transactions
3.1.4 Cash transactions
3.1.5 Direct debit
4 Regulatory Framework and Card Fraud Statistics
4.1 Regulatory Framework


Companies Mentioned:

Al Rajhi Bank
The Saudi British Bank
Samba Financial Group
Riyad Bank
The National Commercial Bank
Arab National Bank
MasterCard
Visa
American Express
Diners Club