India Furniture Market Outlook to 2018 - Online Furniture Sales Gaining Traction

India Furniture Market Outlook to 2018 - Online Furniture Sales Gaining Traction

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Published on Apr 01, 2014 - 88 pages

Organized and Unorganized, Types of Material Used and Utility of Furniture.

The furniture market in India has historically witnessed a prolific boom in the country. There were a number of factors which have led to a growth in furniture demand in the Indian households in the last few years. The growing economy of the country has encouraged the spending capacity of the people, which in turn has impelled the sales of branded furniture items in the market. The growing phase of infrastructure and real estate market has also augmented the demand for furniture products in the country. In the organized retail segment, the market is occupied by leading companies such as Godrej Interio, Home centre, Nilkamal, Durian Furniture, Style Spa among others, which have over the years grabbed significant positioning in the domestic market. Furthermore, the entry of international brands and increasing brand awareness amongst Indian inhabitants in the recent years has led to the emergence of furniture retailing in India.

The furniture market in India is highly fragmented with majority of the revenue being generated from the local players. The unorganized sector, which includes onsite carpenters, independent furniture manufacturers and domestic retailers have accounted for nearly ~% of the furniture market revenue in the country. In the recent years, moulded plastic, wrought iron, board and bamboo furniture have been widely purchased by the households in India. In order to cater to the rising requirements of online shopping in the country, a number of companies have stepped afoot in the online channel of furniture market in the last few years. For instance, leading offline retailer of readymade furniture products named @Home, which is a flagship brand of Nilkamal Pvt. Ltd, has launched its online shopping portal for the exclusive range of @Home furniture, furnishings and home decor items.

The Indian furniture market, which has grown at a CAGR of 17.2% for the period FY'2008-FY'2013, will incline at a compounded annual rate of 13.0% from FY'2013-FY'2018. Heavy demand of household items including furniture and furnishing products from the urban class has historically been conducive to the growth of furniture market in India. This trend is expected to grow in the future as well, as greater number of people has been migrating to the urban areas in order to raise the standard of living and earn more income.

KEY TOPICS COVERED IN THE REPORT
  • The market size of the India furniture market.
  • The market size of the India Online furniture market.
  • Market segmentation of India furniture industry on the basis of product category, different cities and states and others.
  • Market segmentation of India online furniture market on the basis of industry structure, types of material used, by utility of furniture, by home furniture, by commercial furniture, by different states, by types of finishing
  • Trends and Developments in India furniture market.
  • Competitive landscape and company profiles of the major players of the India furniture market
  • Market share of leading players on the basis of revenues from furniture market in India
  • SWOT Analysis of the India furniture market.
  • Future outlook and projections of India furniture market.


Table of Contents

1. India Furniture Market Introduction
1.1. Major Growth Driving Factors
Efficient Supply Chain Management
Focus on Brand Management
Cost Effectiveness of Furniture Products
1.2. India Furniture Market Value Chain
Franchise System in India: Overview
Eligibility for Getting a Franchise
2. India Furniture Market Size by Revenue, FY'2008-FY'2013
3. India Furniture Market Segmentation
3.1. By Organized and Unorganized Market Structure, FY'2011-FY'2013
3.2. By Types of Material Used in Furniture Manufacturing, FY'2013
3.3. By Utility of Furniture, FY'2011-FY'2013
3.3.1. Home Furniture Market Segmentation, FY'2013
3.3.1.1. By Different Rooms, FY'2013
3.3.1.2. By Product Category, FY'2013
3.3.2. Commercial Furniture Market Segmentation, FY'2013
3.3.2.1. By Types of Materials Used in Office Furniture, FY'2013
3.4. Furniture Production By Different States in India, FY'2013
3.5. By Tier-I, Tier-II, Tier-III Cities, FY'2013
3.6. By Types of Finishing, FY'2013
4. India Furniture Market Import and Export Scenario
5. India Furniture Market Trends and Developments
6. India Furniture Market SWOT Analysis
7. Market Share of Major Brands in India Furniture Market, FY'2013
8. Competitive Landscape of Major Players in Furniture Market in India
9. India Online Furniture Market
9.1. India Online Furniture Market Introduction and Size, FY'2011-FY'2013
9.2. India Online Furniture Market Segmentation
9.2.1. By Different Cities, FY'2013
9.2.2. By Product Categories, FY'2013
9.3. Major Challenges Faced by Companies in Online Furniture Market
9.4. Market Share of Major Players in Online Furniture Market, FY'2013
9.4.1. Price Analysis of Major Furniture Products Offered By Online Players
9.5. Competitive Landscape of Major Players in Online Furniture, Home Decor and Furnishing Market in India
9.6. India Online Furniture Market Future Outlook and Projections, FY'2014-FY'2018
10. India Furniture Industry Future Outlook and Projections, FY'2014-FY'2018
10.1. Cause and Effect Relationship in India Furniture Market
11. Macroeconomic Variables of India Furniture Market
11.1. Personal Disposable Income in India, FY'2008-FY'2018
11.2. India Retail Market, 2008-2018
11.3. Population of India, 2008-2018
11.4. India Real Estate Market, FY'2008-FY'2018
12. Appendix
12.1. Market Definitions
12.2. Abbreviations
12.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Final Conclusion
12.4. Disclaimer


List of Tables

Table 1: India Furniture Market Segmentation by Organized and Unorganized Market on the Basis of Revenue in INR Million, FY'2011- FY'2013
Table 2: India Furniture Market Segmentation by Wood, Metal and Plastic Material on the Basis of Revenue in INR Million, FY'2013
Table 3: India Furniture Market Segmentation by Home and Commercial Furniture on the Basis of Revenue in INR Million, FY'2011-FY'2013
Table 4: Price Analysis of Major Home Furniture Products in Unorganized and Organized Segment, 2013
Table 5: Price Analysis of Major Office Furniture Product Categories in Unorganized and Organized Segment, 2013
Table 6: Market Share of Major Brands in India Furniture Market on the Basis of Revenue in INR Million, FY'2013


Companies Mentioned:

Godrej interio
hometown
style spa
home center
nilkamal
urban ladder
pepperfry
FabFurnish
Zansaar
Mebelkart
Room story