South Africa Mobile Value Added Services (MVAS) Market Outlook to 2018 - Driven by Rising Mobile Internet Penetration

South Africa Mobile Value Added Services (MVAS) Market Outlook to 2018 - Driven by Rising Mobile Internet Penetration

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Published on Apr 01, 2014 - 85 pages

in the mobile VAS market of South Africa. The future analysis, trends and developments, government regulations and segmentation by type of services have also been discussed in the industry research report.

The mobile-VAS market in South Africa has been dominated mainly by the messaging services and entertainment service with a contribution of ~% and ~% respectively in 2013. The demand for entertainment services, especially games and local music content has driven the entertainment services market during 2008-2013. Additionally, the introduction of advanced technology such as 3G and 4G which support applications such as video calls and conference and location-based services in the country have contributed significantly to the growth of mobile-VAS services in South Africa. The number of 3G subscribers in Sub Saharan Africa has grown at a substantial CAGR of 58.5% during 2008-2013.

In the past few years, this industry has witnessed a number of new services and products that have emerged significantly in the market such as the m-banking and utility M-VAS products which includes m-agriculture, m-health and m-education. Such services have provided a resourceful access to essential information to the end users. The m-commerce market in the country has evolved significantly in South Africa by providing banking facilities to the consumers and to the unbanked people residing in the rural areas. Services such as balance inquiries, online transactions, payments and bill payments are offered by the m-commerce services to the mobile users of South Africa.

The rising mobile phone and network penetration is one of the key drivers affecting the growth of M-VAS market in the country. The total mobile penetration reached 132.0% in 2013 and the number of internet users in South Africa reached ~ million in 2013, growing from 4.6 million in 2008. The increasing mobile penetration and the rising demand for entertainment and information services by the consumers have contributed considerably to the growing market of M-VAS services in South Africa.

The mobile-VAS market in South Africa is poised to expand in the next several years on account of increasing mobile internet users in the country. The mobile-VAS market is expected to register a CAGR of 11.2% during 2013-2018, growing from USD ~ million in 2013 to USD ~ million in 2018. The messaging services market will continue to dominate the mobile-VAS market in South Africa during 2013-2017, growing at a CAGR of 7.7%. The launch of 3G and Long term evolution (LTE) technology has offered high speed mobile broadband access to the users which have led to an increased use of services such as mobile TV and videos and mobile gaming. The increasing penetration of 3G and LTE services in the country is anticipated to affect the growth of the mobile entertainment services in the near future.

KEY TOPICS COVERED IN THE REPORT
  • The market size of South Africa Mobile-VAS market in terms of value
  • South Africa Mobile-VAS market segmentation by type of services (messaging services, entertainment services, network services and others)
  • South Africa mobile messaging market segmentation by person to person (P2P), person to application (P2A) and application to person (A2P)
  • Market size of South Africa mobile messaging services market
  • Market size of South Africa mobile entertainment services market
  • Market size of South Africa mobile network services market
  • Market size of South Africa other mobile services market (m-commerce, m-health, m-education and m-agriculture)
  • Trends and Developments and Government regulations in the mobile-VAS market of South Africa
  • Market share of major players in South Africa M-VAS market
  • Company profiles of the major players operating in the mobile-VAS market of South Africa
  • Competitive landscape of South Africa mobile-VAS market
  • Future projections and macro economic factors of South Africa M-VAS market


Table of Contents

1. South Africa Mobile-VAS Market Introduction
1.1. Government Regulations in the Telecommunications Industry in South Africa
1.2. Value Chain of Mobile-VAS market
1.3. South Africa Mobile VAS Market Key Drivers
Demand Side Drivers
Supply Side drivers
2. South Africa Mobile-VAS Market Size, 2008-2013
3. South Africa M-VAS Market Segmentation by Type of Services, 2008-2013
3.1. South Africa Mobile Messaging Services Market Introduction and Size, 2008-2013
3.1.1. South Africa Mobile Messaging Services Market Segmentation by P2P and P2A and A2P Services, 2013
3.2. South Africa Mobile Entertainment Services Market Introduction and Size, 2008-2013
3.3. South Africa Mobile Network Services Market Introduction and Size, 2008-2013
3.4. South Africa Other Mobile Services Market Introduction and Size, 2008-2013
M-Commerce
M-Health
Value Chain for M-Health Services Market
M-Education
MoMath Project in South Africa
M-Agriculture
4. South Africa M-VAS Market Trends and Developments
Shift from Voice to Data Services by the Mobile Users in South Africa
Growing Popularity of Mobile IM Services Hindering the Growth of P2P Messaging Services
Surging Mobile Internet Subscribers
Emerging Location Based Services (LBS) in M-VAS Market
Mobile Video Services to Gain Popularity
5. Market Share of Major Players in South Africa Mobile-VAS Market, 2010-2013
6. Company Profiles of Major Players in South Africa M-VAS Market
6.1. Vodacom
6.1.1. Company Overview
6.1.2. Financial Performance, 2008-2013
Key Operating Indicators
6.1.3. Business Strategies
Delivery of New Services
Focus in Driving Data Services
6.2. MTN
6.2.1. Company Overview
6.2.2. Financial Performance, 2008-2012
Key Operating Indicators
6.2.3. Business Strategies
Focus on Maintaining a Strong Brand Presence
Focus on Developing Innovative Products and Services
6.3. Cell C
6.3.1. Company Overview
6.3.2. Financial Performance, 2010
6.3.3. Business Strategies
Focus on the Growth of MNVOs
Focus on Offering Innovative Products and Services
6.4. Telkom (8ta)
6.4.1. Company Overview
6.4.2. Financial Performance, 2008-2012
Key Operating Indicators
6.4.3. Business Strategies
Focus on Strengthening the Mobile Segment
Focus on Expansion of Mobile Retail Footprint
6.5. Virgin Mobile
6.5.1. Company Overview
6.5.2. Business Strategies
Focus on Improving Customer Experience
7. Competitive Landscape of South Africa M-VAS Industry
8. South Africa M-VAS Market Future Outlook and Projections, 2014-2018


Companies Mentioned:

Vodacom
MTN
Cell C
Telkom (8ta)
Mobile Alliance for Maternal Action
Hello Doctor
Mezzanine Ware (Pty) Ltd
Dimagi
Inc
Mobenzi
Cell-Life
Mxit Reach
Manobi
Comviva