Travel and Tourism in France to 2018

Travel and Tourism in France to 2018

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Published on Oct 03, 2014 - 168 pages

France retained its position as the world's leading tourism destination in 2013, in terms of tourist volume. The country received 86.1 million international visitors that year, an increase of 3.7% over 2012. In terms of expenditure, however, the sector declined in 2013 due to the uncertainties in Europe's economic environment, as it is the region from where the country attracts its largest number of tourists.

Report Highlights
  • Tourism plays a key role in the French economy, and the country is a famous tourist destination globally. The sector contributed EUR192.3 billion (US$254.9 billion) to the economy in 2013, representing 9.3% of GDP. In the same year, tourism output totaled EUR472.7 billion (EUR626.6 billion), and increased at a compound annual growth rate (CAGR) of 1.16% during the review period (2009-2013).
  • In terms of the number of trips and terms of expenditure, in which the country was the third largest, the French domestic tourism market is the largest within Europe. The total number of domestic trips increased marginally, going from 202.8 million in 2009 to 203.2 million in 2013, at a review-period CAGR of 0.04%, and managed to exceed the pre-crisis level in 2013.
  • International arrivals to the country grew from 76.8 million in 2009 to 86.1 million in 2013, at a review-period CAGR of 2.91%, while inbound tourist expenditure increased at a marginal CAGR of 0.26%, going from EUR90.7 billion (US$126.0 billion) in 2009 to EUR91.7 billion (US$121.5 billion) in 2013.
  • The French tourism board Atout France introduced a new campaign in 2013 called 'More to Enjoy'. This covered the UK, one of the most important source markets for its inbound tourism. The campaign brought together 37 tourist boards, 8 tour operators, 2 carriers and TV5 monde (a French TV Channel) in order to promote experiences in France.
  • Air France, the leading French carrier, has struggled to compete with European counterparts such as Ryanair and easyJet. In the wake of intense completion from LCCs, the company revealed plans to shift more flights to its discount carrier Transavia in 2014.
  • Paris is at the centre of the French hotel market, and benefits from a continuous increase in the average daily rate (ADR) and high occupancy. The occupancy rate in the capital increased from 78.4% in 2012 to 81.0% in 2013, the second-highest in Europe after London.
  • The French government revealed a series of initiatives during the National Conference on Tourism 2014, in which intends to set a flat price for taxis moving between Charles de Gaulle (Roissy) Airport and Paris from January 1, 2015. Furthermore, a taxi and bus lane on the A1 motorway will also be opened in January 2015. These measures are expected to drive car rental market towards growth over the forecast period.
  • Increasing internet penetration resulted in the strong growth of online travel bookings during the review period. According to the World Bank statistics, the French internet penetration rate increased from 71.6% in 2009 to 81.9% in 2013. Consequently, the adoption of online bookings channel is growing, and is being increasingly used for sale of various travel intermediaries products.
Report Scope

This report provides an extensive analysis related to the tourism demands and flows in France:
  • It details historical values for the French tourism sector for 2009-2013, along with forecast figures for 2014-2018.
  • It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2009-2013 review period and the 2014-2018 forecast period.
  • The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in France.
  • It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2009-2013 review period and the 2014-2018 forecast period.
Reasons to Get this Report
  • Take strategic business decisions using historic and forecast market data related to the French travel and tourism sector.
  • Understand the demand-side dynamics within the French travel and tourism sector, along with key market trends and growth opportunities.

Table of Contents

1 Executive Summary
1.1 Key Trends and Issues
1.1.1 LCCs give stiff competition to full-service carriers
1.1.2 Quicker visa processing to increase inbound tourism
2 The Travel and Tourism Sector in Context
2.1 Tourist attractions
3 Country Fact Sheet
4 Tourism Flows
4.1 The Market
4.1.1 Domestic tourism
4.1.2 Inbound tourism
4.1.3 Outbound tourism
4.2 Key Developments
4.2.1 National conference on tourism
4.2.2 Tourism infrastructure improvement
4.2.3 Promotional campaigns
4.2.4 Hosting international sporting events
4.2.5 Challenges facing French tourism sector
4.2.6 IFTM Top Resa 2013
4.2.7 Merger of Map Pro and IFTM Top Resa
4.2.8 Other countries' promotions in France
4.2.9 MICE tourism
4.3 Timetric View
4.3.1 Domestic tourism
4.3.2 Inbound tourism
4.3.3 Outbound tourism
5 Airlines
5.1 The Market
5.2 Key Developments
5.2.1 Air France to bet heavily on its LCC Transavia
5.2.2 Launch of new routes
5.2.3 Air France continues to record losses
5.2.4 Air France cuts prices to combat with LCCs
5.2.5 Airport infrastructure development
5.2.6 Other issues
5.3 Competitive Landscape
5.4 Timetric View
6 Hotels
6.1 The Market
6.2 Key Developments
6.2.1 Paris is the hub of French hotel market
6.2.2 Renovation and restoration of historic buildings and monuments
6.2.3 Hotel development pipeline
6.3 Competitive Landscape
6.4 Timetric View
7 Car Rental
7.1 The Market
7.2 Key Developments
7.2.1 Government initiatives to drive car rental market
7.2.2 Electric car sharing on the rise
7.3 Competitive Landscape
7.4 Timetric View
8 Travel Intermediaries
8.1 The Market
8.2 Key Developments
8.2.1 Tomorrow Focus acquires
8.2.2 Online channel growth
8.3 Timetric View
9 Tourism Board Profile
9.1 Tourist Board Description
9.2 Target Market
10 Airport Profiles
10.1 France Airports
10.1.1 Overview
10.1.2 Operator profile
10.1.3 Routes
11 Company Profiles - Airlines
11.1 Company Profile: Air France-KLM
11.1.1 Air France-KLM - company overview
11.1.2 Air France-KLM - business description
11.1.3 Air France-KLM - main services
11.1.4 Air France-KLM - history
11.1.5 Air France-KLM - SWOT analysis
11.1.6 Air France-KLM - strengths
11.1.7 Air France-KLM - weaknesses

Companies Mentioned:

Air France
Vueling Airlines
Logis International
Accor SA
Starwood Hotels & Resorts Worldwide
SEH United Hoteliers
Chateaux & Hotels Collection
Carlson Wagonlit Voyages
TUI Travel
Club Mediterranee
Thomas Cook
Arts Et Vie Paris
Enterprise Holdings