Global TV Advertising Market 2014-2018

Global TV Advertising Market 2014-2018

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Published on Oct 15, 2014 - 79 pages

TV advertising is a platform that enables advertisers to create awareness and promote their products among consumers. Since television is the largest medium to reach people across the world, TV advertisers are keen to approach advertising channel operators. Advertising on TV can be done through traditional commercial channels, multichannel advertising, or online TV advertising, which is the latest trend. Private sector companies are the major buyers in the Global TV Advertising market; however, governments and NGOs are also investing on television advertising.

TechNavio's analysts forecast the Global TV Advertising market to grow at a CAGR of 5.45 percent over the period 2013-2018.

Covered in this Report

This report covers the present scenario and the growth prospects of the Global TV Advertising market for the period 2014-2018. The report considers the revenue generated from advertising through terrestrial, multichannel, and online TV advertising. The market size in the report is total agent commission, production cost, and discounts.

TechNavio's report, the Global TV Advertising Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers North America, the APAC and EMEA regions, and Latin America; it also covers the Global TV Advertising market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Regions
  • APAC
  • EMEA
  • Latin America
  • North America
Key Vendors
  • CBS
  • Comcast
  • News
  • Viacom
Other Prominent Vendors
  • BBC
  • Cox
  • Fisher Communication
  • Gray Television
  • LiveRail
  • Sinclair Broadcast Group
  • Sun TV Network
  • The Walt Disney
  • Time Warner
  • TBC
  • TV Today Network
  • Univision Communication
  • Vivendi
Market Driver
  • Recovery in Global Economy
  • For a full, detailed list, view our report
Market Challenge
  • Increased Time Spend on Digital Media
  • For a full, detailed list, view our report
Market Trend
  • Increase in Small Scale Advertisers
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2018 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Table of Contents

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Snapshot
06.2 Market Overview
06.3 Global Economy and Advertising
06.4 Market Size and Forecast
06.5 Five Forces Analysis
07. Market Segmentation by Medium
07.1 Global TV Advertising Market Segmentation by Medium
07.2 Global Terrestrial TV Advertising Market
07.2.1 Market Size and Forecast
07.3 Global Multichannel TV Advertising Market
07.3.1 Market Size and Forecast
07.4 Global Online TV Advertising Market
07.4.1 Market Size and Forecast
08. Geographical Segmentation
08.1 Global TV Advertising Market by Geographical Segmentation 2013-2018
08.2 TV Advertising Market in the North America Region
08.2.1 Market Size and Forecast
08.3 TV Advertising Market in the EMEA Region
08.3.1 Market Size and Forecast
08.4 TV Advertising Market in the APAC
08.4.1 Market Size and Forecast
08.5 TV Advertising Market in the Latin America
08.5.1 Market Size and Forecast
09. Key Leading Countries
09.1 US
09.2 Japan
09.3 China
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.2 Other Prominent Vendors
18. Key Vendor Analysis
18.1 CBS
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Business Segmentation by Revenue 2013
18.1.4 Business Segmentation by Revenue 2012 and 2013
18.1.5 Business Strategy
18.1.6 Recent Developments
18.1.7 SWOT Analysis
18.2 Comcast
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Business Segmentation by Revenue 2013
18.2.4 Business Segmentation by Revenue 2012 and 2013
18.2.5 Business Strategy
18.2.6 Recent Developments
18.2.7 SWOT Analysis
18.3 News Corporation
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Business Segmentation by Revenue 2014
18.3.4 Business Segmentation by Revenue 2013 and 2014
18.3.5 Business Strategy
18.3.6 Recent Developments
18.3.7 SWOT Analysis
18.4 Viacom
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Segmentation by Revenue 2013
18.4.4 Business Segmentation by Revenue 2012 and 2013
18.4.5 Geographical Segmentation by Revenue 2013
18.4.6 Business Strategy
18.4.7 Recent Developments
18.4.8 SWOT Analysis
19. Other Reports in this Series

List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Market Snapshot of Global TV Advertising Market
Exhibit 3: Global TV Advertising Segment
Exhibit 4: Growth in Nominal GDP, Total Advertising and TV Advertising 2013-2018
Exhibit 5: Per Capita Spending on Total Advertising and Television Advertising 2013-2018 (US$)
Exhibit 6: Global TV Advertising Market 2013-2018 (US$ million)
Exhibit 7: Global TV Advertising Market by Medium 2013
Exhibit 8: TV Advertising Market in North America 2013-2018 (US$ billions)
Exhibit 9: TV Advertising Market in North America 2013-2018 (US$ billions)
Exhibit 10: TV Advertising Market in North America 2013-2018 (US$ billions)
Exhibit 11: Global Internet User and Internet Penetration
Exhibit 12: Global TV Advertising Market by Geographical Segmentation 2013-2018 (US$ billions)
Exhibit 13: Global TV Advertising Market by Geographical Segmentation 2013-2018
Exhibit 14: TV Advertising Market in North America 2013-2018 (US$ billions)
Exhibit 15: TV Advertising Market in EMEA 2013-2018 (US$ billions)


Companies Mentioned:

CBS
Comcast
News
Viacom
BBC
Cox
Fisher Communication
Gray Television
LiveRail
Sinclair Broadcast Group
Sun TV Network
The Walt Disney
Time Warner
TBC
TV Today Network
Univision Communication
Vivendi