Travel and Tourism in Germany to 2018

Travel and Tourism in Germany to 2018

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Published on Nov 05, 2014 - 175 pages

Germany is one of Europe's leading travel and tourism destinations, and has built a reputation as being a leader in terms of both leisure and business travel. The country emerged from the financial crisis and subsequent European debt crisis relatively unscathed, and its travel and tourism sector recorded growth during the review period (2009-2013). The World Economic Forum's Travel and Tourism (WEF T&T) Competitiveness Index 2013 ranked Germany as one of the safest travel destinations in the world, and according to the World Travel and Tourism Council (WTTC) it was the seventh-most-visited country globally in 2012.

Report Highlights
  • Domestic tourism was the major contributor to Germany's tourism sector, with its expenditure valuing EUR224.5 billion (US$297.6 billion) in 2013, while inbound tourism expenditure totaled EUR40.6 billion (US$53.8 billion). As suggested by these figures, domestic tourist volumes were higher; there were 165.5 million tourists in 2013, compared to only 31.5 million international tourist arrivals in the same year.
  • According to the German National Tourism Board (GNTB), Germany's healthcare system is ranked fourth in the world. The country has 2,000 hospitals, which treat 18.5 million cases annually. The number of medical tourists to Germany increased from 172,341 in 2009 to 242,784 in 2013, rising at a CAGR of 8.95% during the review period. Timetric expects the number to continue to grow at a CAGR of 7.53% over the forecast period to reach 344,304 by 2018.
  • Business tourism remains a major contributor to international arrivals in Germany. According to the GNTB, Germany is the second-most-popular business travel destination in Europe, with 12.6 million trips in 2013, followed by France with 5.0 million and the UK with 4.2 million. The business travel market increased by 0.6% in 2013, recording a market share of 26% of total trips (including domestic and international).
  • Germany is Europe's second-largest cruise market, with a 27% share of passengers in 2013 - marginally behind that of the UK. The number of German passengers booking a cruise increased from 1.0 million in 2009 to 1.7 million in 2013, at a rate of 9%.
  • According to the GNTB, the number of European travelers in the age group of 15-34 years visiting Germany increased by 8.1% in 2013 over 2012. GNTB's campaign for 2013 focuses on young people. The campaign, named 'Germany for Young People - Vibrant, Fashionable, Innovative', targets young international travelers.
  • Growth was recorded in the German inbound tourism sector during the review period, with the number of international arrivals rising from 24.2 million in 2009 to 31.5 million in 2013, at a CAGR of 6.83%. Inbound tourist expenditure also increased at a CAGR of 4.01%, from EUR34.7 billion (US$48.1 billion) in 2009 to EUR40.6 billion (US$53.8 billion) in 2013. Germany is one of the most popular destinations for family holidays, young travelers and honeymooners throughout Europe.
  • International departures from Germany decreased slightly during the review period, from 85.5 million in 2009 to 84.5 million in 2013, at a CAGR of -0.32%. While it is popular in Germany to take a winter vacation to a warm and sunny destination, the majority of German travel happens during the summer, with March being the peak season. November is the slowest month in terms of outbound travel.
  • The German aviation market is the fifth largest in the world, according to Airbus. The market performed well during the review period, with total revenues increasing from EUR26.3 billion (US$36.5 billion) in 2009 to EUR33.6 billion (US$43.2 billion) in 2013, at a CAGR of 6.32%. This growth was driven by an increase in tourist volumes, growth in the volume of low-cost carriers (LCCs) and an increase in air capacity.
  • Germany's hotel market profited from an increase in the number of domestic and international visitors during the review period. Total hotel revenue increased at a CAGR of 8.90%, from EUR7.8 billion (US$10.8 billion) in 2009 to EUR11.0 billion (US$14.6 billion) in 2013, with budget hotels recording the highest growth in revenue at a robust CAGR of 9.37%.
  • Germany's car rental market value rose at a review-period CAGR of 3.92%, from EUR2.7 billion (US$3.8 billion) in 2009 to EUR3.2 billion (US$4.2 billion) in 2013. Growth was fueled by an increase in international visitors and domestic tourists, as well as a rising number of business events taking place in the country.
  • Germany's travel intermediaries' industry value increased at a review-period CAGR of 6.68%, from EUR21.2 billion (US$29.5 billion) in 2009 to EUR27.5 billion (US$36.4 billion) in 2013. This growth will be driven by increases in leisure and business travel, and a rise in online bookings.
Report Scope

This report provides an extensive analysis related to the tourism demands and flows in Germany:
  • It details historical values for the German tourism sector for 2009-2013, along with forecast figures for 2014-2018
  • It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2009-2013 review period and the 2014-2018 forecast period
  • The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Germany.
  • It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2009-2013 review period and the 2014-2018 forecast period.
Reasons to Get this Report
  • Take strategic business decisions using historic and forecast market data related to the travel and tourism sector in Germany.
  • Understand the demand-side dynamics in Germany's travel and tourism sector, along with key market trends and growth opportunities.

Table of Contents

1 Executive Summary
1.1 Key Trends and Issues
1.1.1 'Youth HotSpots in Germany' campaign
1.1.2 Growth in cruise tourism
1.1.3 Business tourism
2 The Travel and Tourism Sector In Context
2.1 Tourist Attractions
3 Country Fact Sheet
4 Tourism Flows
4.1 The Market
4.1.1 Domestic tourism
4.1.2 Inbound tourism
4.1.3 Outbound tourism
4.2 Key Developments
4.2.1 Medical tourism
4.2.2 Campaign for young travelers
4.2.3 Business tourism
4.2.4 Tourism-related policies and programs
4.2.5 Tourism promotion campaigns
4.2.6 Tourism promotion by other countries in Germany
4.2.7 Cruise tourism growth
4.3 Timetric View
4.3.1 Domestic tourism
4.3.2 Inbound tourism
4.3.3 Outbound tourism
5 Airlines
5.1 The Market
5.2 Key Developments
5.2.1 Delays in the opening of Berlin-Brandenburg Airport

Companies Mentioned:

Deutsche Lufthansa AG
Air Berlin Plc & Co. Luftverkehrs KG
Germanwings GmbH
easyJet Plc
Ryanair Holdings Plc
Accor SA
Best Western International
Gut-Hotels-gruppe Germany
Ringhotels eV
Romantik Hotels & Restaurants AG
Sixt SE
Holiday Autos Germany
Europcar Germany
Hertz Autovermietung GmbH
Avis Autovermietung GmbH & Co KG
TUI Deutschland GmbH
Thomas Cook AG
Alltours Flugreisen GmbH
DER Touristik Frankfurt GmbH & Co. KG
FTI Touristik GmbH